Brandon Proctor

Fintech Startup — Reimagining Student Debt | Cycling Industry Veteran | Former Management Consultant


Office Hours

How does this work?

I’m a passionate and energetic leader with a track record of high performance, over-achieving results, and delivering strong value within and outside of my role. My passion is problem solving in a dynamic environment and coaching/developing my teams to create a strong pool of talent within a business. I'm most energized in companies with a strong ethos for social impact. This was realized in previous roles where I was part of bringing affordable cell phone services to the masses, and in another sought to change the world through cycling via physical and mental health improvement. In my current role, our team is fervently working to solve the national student crisis — by re-imagining student debt and how it can work for you. We're achieving this by creating a product that transforms student debt into retirement savings. The ability to live and work internationally over the years has impacted my worldview and given me an ability to think globally as a leader to drive a business forward. My strongest results have often come while helping to navigate the grey, undefined circumstances businesses so often encounter with their partners. My work has focused on Sales, Product Development, Strategy Development, Team & Project Mgmt, with specific experience in the Fintech, TeleCom, Sports and Outdoors, Marketing/PR, Retail and Consumer Goods spaces. -- My passions and skills are best realized through -- Consumer Strategy Planning Product Management & Development Sales Leadership Coaching & Development Business Process Management Fast Paced Environments Large Team Management Category Planning Growth Hacking Go to Market Planning B2B & B2C Sales Business Development Public Speaking Advisory Consulting UX & CX Design

Ask me about
The Pro's Closet
Bicycle Manufacturing
Work experience

Mar 2020 - Present

Connected Covid

Co-Creator & Volunteer

Created "ByThePeople" platform powering, a free surge staffing tool to help hospitals find doctors/nurses to join the fight against COVID-19


Mar 2019 - Present

And Financial

Head of Product


Mar 2019 - Present

And Financial

Head of Sales & Marketing

We transform student debt into retirement savings —


Jul 2016 - Mar 2019

Specialized Bicycle Components

Director of Sales & Market Development

— Responsible for the go to market planning and execution for the Western half of the USA business — Manage of team of 20+ resources across 19 states


Aug 2015 - Jul 2016

Specialized Bicycle Components

Southwest Regional Market Development Manager


Jan 2014 - Apr 2016

Specialized Bicycle Components

Category Leader - Apparel

— Worked with Global cross functional teams to establish Go To Market plans for all Apparel in the USA — Created 1st ever US Retailer Apparel Symposium connecting our top customers, leadership, and product managers which lead to refinements in our products, pricing, future technology plans, and forecasting data — Developed annual sales program for both Spring and Fall collections — Created Employee Shop Wear/Ambassador program to drive higher market penetration and visibility to riders — Managed pricing, mix, forecasting, sales force education & training, catalog development, and rollout to ensure forecasted growth Coordinate 5 teams including Engineering, Sales, Marketing, Retail Services, and Demand Planning. — Manage successful initiative executions for 40+ territory managers.


Jul 2013 - Aug 2015

Specialized Bicycle Components

Market Development Manager

— Developed and maintained 3rd largest sales territory in the USA for one of the largest bicycle brands in the US. — Grew fully matured territory in key target areas of Fitness bikes, Equipment, and Apparel by double-digits YOY and increased brand representation in all product categories. — Managed over 25 accounts, including a 3 Top 10 US retailers. — Responsible for business development including lead generation, closing sales, and growing existing revenue streams. — Secured exclusivity and displaced competition by delivering customized retailer support and increasing retailer profitability. — Forecasted weekly, monthly, and quarterly revenue, track budget and identify financial risks. — Consulted Director of Sales and product managers with strategic action plans developed from business, market, and competitor analysis. — Completed over 50 private and public presentations annually on products, technologies, and industry strategy. — Advised on internal development boards responsible for sales programs, product, and employee training. — Created preseason orders, manage back orders, and close at-once sales using sales programs and incentives. — Attended promotional events, races and trade shows to obtain market feedback, assess trends, and promote brand image.

Aug 2011 - Jul 2013

BTM Bikes

Co-Founding Partner

— Execute strategic procurement of bikes, frames, and components, generating 65% ROI — Analyze industry supply and demand research and price trend data. — Create art inspired hi-res photo spreads for each product — Develop product descriptions, communication materials, and sales strategies to target prospective buyers. — Testing different channel strategies and their impact to profitability.


Sep 2010 - Jul 2013


Manager, Application Development & Support & Project Manager

— Served as Lead Project Manager and Consultant for IT and Business Projects as well as RFPs — Lead team of developers to support business applications — Managed the operation of applications and services created to serve our business departments in the areas of: Subpoena Compliance, Tax, Demand Planning & Forecasting, and Dealer Compensation. — Managed 5 ongoing business service offerings including: Product Demand Planning/Forecasting, Employee Mileage Reimbursement, Dealer Rebate & Reimbursement Request Process, Dealer 1099 Tax Process, Law Enforcement Security Compliance Automation — Served as business group liaison to four functional departments to maintain collaborative relationships — Interfaced regularly with executives and multinational 3rd party vendors — Managed the workload prioritization and careers of three developers for operations and change requests — Conducted all levels of the RFP services/software procurement process: market research, customer interviews, negotiations, vendor management, selection, requirements gathering, and SOW scoping — Regularly created business process flows, providing pain point analysis recommendations to enhance efficiency — Lead all stages of business service development including: requirements gathering, process design, and resource management.


Jun 2009 - Sep 2010




May 2007 - Jun 2009


Management Consultant

Jan 2007 - May 2007

E&J Gallo Winery



2001 - 2006

Texas A&M University

BBA, Finance & Marketing

Double major, Cum Laude

2004 - 2004

Universiteit Maastricht

International Exchange - ERASMUS, International Business, Management

Six month Problem Based Learning Program at the Netherlands top rated university.

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