C
Cara Aley

Global Head of HR Operations at Tipalti

San Diego, CA

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About

Data-driven Global HR/Operations professional (SAAS, Marketplace, CPG, Fintech). 3x COO, 7 years HR Leadership (D&I, L&D, Awards, Benefits, Recruiting, Onboarding), co-founder of innovative company dedicated to changing the way HR and the business most effectively support employees (American Mojo), 9 yrs Project Mgmt (Digitas, Monster.com, Lionbridge). Stanford BA, Aspen Institute Fellow.

Work experience

Oct 2019 - Apr 2021

D&I Council

Head of Global HR Operations

• Process- built & documented global onboarding/offboarding processes and presentations for 3 global locations (US, Canada, UK), created onboarding buddy system, built 30-60-90 onboarding template for all teams, ran RFP for new immigration law firm and oversaw all immigration • Diversity & Inclusion- founded and run D&I Council, created a monthly speaker Allyship speaker series, recruitment strategy (Rooney Rule), and am exec sponsor for our first 5 ERG's • Scaling- have overseen HR Ops growth from 160 personnel to now nearly 500 employees globally, setting infrastructure to double in 2021 • Performance Management- Culture Amp performance management software rollout, PIP process training • Benefits- managed PEO's across US & Canada, oversaw LOA, conducted Global Benefits and Payroll RFP. • Employee Turnover Reduction- Helped reduce average monthly turnover from 4% to 2% in 8 months with improved recruiting, onboarding, and feedback action from employee surveys, and engagement platforms to include Culture Amp, Bravely, Kazoo, and Donut. • L&D- created global Manager and Employee training tracks via Excalibur, generating most content from within the org; spearheaded additional executive & managerial training Better Manager • Opened Canada Office/Remote HR- built onboarding process, onboarded 60 employees, executed contract w WeWork equivalent in Canada (iQ), manage employee relations through COVID-19 crisis • MVP- awarded first ever company MVP award during COVID-19 crisis- managed culture (Slack/Zoom content & events) for employees, & all benefits & crisis-related comms- survey had 92% positive response to how we are handling COVID-19 & transition to WFH; oversaw back to work plans for Canada and US and have implemented for Canada thus far; employee engagement actually improved during COVID by 12 points on our semi-annual survey, up to 85% rating the company positively.

Jan 2019 - Apr 2021

Change maker

ability to identify organizational gaps & restructuring opportunities. Culture-shifter. Global Operations Pro with deep experience in onshore/offshore Account/Project Mgmt and Customer Support, Marketing Ops, HR Ops, Sales Ops & Enablement, & Sales Team Management. Tipalti; San Francisco/San Diego, CA (2019-current)

Jan 2018 - Dec 2019

PartsMarket

company exited to PE firm in Q4 2019)

Oct 2018 - Oct 2019

Offshore Ops/CX

Founder

sold for $100 million in 2015; 3 $100M+ exits total) was Executive Director of PartsMarket "Cara is one of the top 3 C-levels I have worked with in my career" • Scaling- Hired, onboarded, & managed 15+ Outside Sales reps (no VP Sales), scaling monthly revenue from $30k/mo to $450k/mo in 11 mos with this first-time Outside Sales team (while we allowed another business unit to simultaneously lose revenue rapidly due to extremely low margins) • Sales Enablement- designed all customer marketing materials and handled all sales team training • Lead Scoring- worked w CTO to build and refine real-time daily dashboard by market to indicate high-volume/propensity customers & leads • Account Management- highest level of escalation (Aamco, Carhop, etc); managed Philippines and US account management teams of up to 30 people • Operations- re-org'd & managed inefficient Philippines organization of 40 (Inside Sales, AM, CX, Ops) • Operations/Logistics- on-time deliveries from 75% to 91% w process revisions and re-org

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Jan 2016 - Dec 2018

Peachjar

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May 2016 - Oct 2018

Peachjar

COO/CMO

Oversaw Marketing, Sales, Account Management, CS, HR, Operations • Scaling- Seamlessly scaled business from $4 million in 2017 to $8 million revenue run rate in 2018, from 30 employees to 70 • Fundraising- raised $8 million in total with CEO • Net Promoter Score (Employee Engagement)- in first 6 mos of COO role, grew internal NPS from 24 to 57 out of 100. Implemented 401k, market rate comp adjustments, transparency w management. As of June '18 after doubling company, score grew to 71/100 • Finance- Initiated budget audit, cut over $1 million annually in expenses, resulting in profitability in '17 • Automation/Process Engineering- created processes for prioritizing/reporting CS issues to Engineering. Implemented telephony system and KPI's for Sales/CS team. Implemented marketing automation via Hubspot (nurturing campaigns alone generated 5% revenue). • Account Management- Created account/campaign management team and protocols • Brand- led brand and site redesign (logo, tagline, style guide, site redesign); owned agency relationship and all Marketing strategy (I ran marketing until hiring VP 2 months before departure)

Jan 2014 - Dec 2016

Lionbridge Technologies

Feb 2014 - May 2016

Lionbridge Technologies

Senior Director Global Marketing Operations

• Reported to COO; P&L Responsibility for $45 million within a 6000 employee company • Client Services: Responsible for maintaining US senior level client relationships and digital growth strategy for many accounts; highest escalation point on all US accounts; 200+ US Client Services and Project Managers were in my organization • Digital Services Lead- Led sales/ops in driving all digital marketing services, sales training tools, & operations. Sold company's first mobile app to Intel. Partnerships in social media, analytics • Global Acquisition Integration: Assisted with integration and optimization of Costa Rican digital agency acquired by Lionbridge; managed the account and project management teams there • Process Engineering: Led task forces to improve global operational processes (forecasting, RFP, global digital execution); implemented automation tech for significant margin improvement on accounts

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Jan 2013 - Dec 2014

Social Enterprise

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Jan 2013 - Feb 2014

Social Enterprise

VP Operations

• Account Management: Implemented CRM system & account management processes, managed account team & all large account relationships including United Airlines, Jet Blue, & Whole Foods • Finance: Conducted audit/overhaul of Quickbooks processes; P&L responsibility ($2 million) • Supply Chain Management: Maintained all vendor relationships; negotiated all vendor pricing & managed all production schedules; handled all purchasing for & oversight of production runs • Scaled production from 200k units/quarter to 1.5 million units/quarter for United/Jet Blue customers • HR: Handled all recruitment, on boarding, management, & development of all staff

Mar 2010 - Jan 2013

strategic direction of

Co founder/President/COO

(nearly acquired by Zazzle and John Paul DeJoria) • Operations: Recruited/managed 22 people, implemented Lean Mfg floor process, vendors/purchasing • Business Development: Led strategic direction of co, generating $450k in sales in '11, $2mm in '12 • Account Mgmt: Key accounts included Williams Sonoma, Zazzle, Lands' End, Dave Matthews • Marketing: Led digital marketing strategy & execution, including all website design, social media, SEO • PR: Successfully garnered national attention with CBS Evening News, Boston Globe, BBJ • HR: Managed all recruitment, benefits, performance reviews, employee relations & career pathing

Jan 2010 - Dec 2012

Consumer Brand

Jan 2008 - Dec 2010

GSN Digital

Mar 2008 - Mar 2010

GSN Digital

Senior Director Product Management

• Project managed Agile design/dev team for gsn.com redesign/currency integration- reported to CMO • Wrote reqs, oversaw dev of multiple Facebook & iPhone applications, and for multiple flash games • Worked with Ad Sales to skin/customize flash games for customers like Tropicana and Nestle

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Jan 2003 - Dec 2008

Digitas

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Sep 2006 - Mar 2008

Digitas

Associate Director Project Management

Manager, Project Management: 9/03-9/06 • Managed cross-functional onshore & offshore (Costa Rica, India) design & development teams for multi-million dollar General Motors accounts including Saturn.com, Onstar.com, & GM.com- executed on site redesign and admin tools to support, email marketing, and search initiatives

Jan 1999 - Dec 2003

Executive Producer

6/02- 9/03; Interactive Project Manager/Producer: 9/99-6/02

Education

1999

Stanford University

bachelors, English

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