Catherine Cornell

Director of Product, Invest at Stash

New York, NY


Office Hours

How does this work?

Highly technical PM. Experienced in harnessing data and agile methodologies to create products users love.

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Work experience

Sep 2019 - Present


Director of Product, Invest


Jun 2018 - Present


Senior Technical Product Manager


Jun 2016 - Present


Product Manager

-Lead PM on migrating Breadcrumb POS infrastructure from private data center into AWS ecosystem. -Designed and shipped key integrations including first fully featured online ordering POS integration with Grubhub/Seamless and first reservation integration with Resy. -Merged Upserve and Breadcrumb POS’ analytics and data visualization platform, involved re-architecting ETL process and redesigning 12 discrete webpages. -Shipped enterprise features and collaborated with Marketing to set pricing, positioning and communicate vision to internal/external audiences. -Partnered with internal teams to understand customer needs and product usage. -Translated strategy into prioritized, stack-ranked initiatives, features, and requirements within features. -Collaborated with design/UX team on wireframes, prototypes and mockups for both web and mobile. -Conducted on site user testing to validate product wireframes, prototypes and mockups. -Transitioned eng. org from waterfall to agile method of development. -Utilized SQL and regexes to create alerting and dashboards to monitor new feature releases. -Contributed to production code base.

Sep 2014 - Jun 2016

Breadcrumb Point of Sale

Technical Product Manager

-Designed and oversaw the deployment cycle for new features using Agile methodologies -Contributed to and maintained the product roadmap using extensive data analysis -Delivered monthly metrics analyzing trends and forecasting issues. -Improved SEO rankings on marketing website by overhauling site HTML -Published blog posts centered around data driven content on industry -Coded and carried out basic engineering tasks in Ruby on Rails and Python -Saved +$10,000 from AWS hardware budget by completing a project 2 months ahead of schedule -Utilized Splunk, SQL, Ruby on Rails to triage and track bugs -Independently initiated and completed a data science project to measure customer satisfaction


Jan 2016 - Mar 2016

General Assembly

Data Science Teaching Assistant

Mentored and taught students beginner to intermediate Data Science concepts and Python scripting skills

May 2014 - Sep 2014

Breadcrumb Point of Sale

Escalated Product Specialist

-Built out a detailed 80 point quality assurance program for a 24/7 call center -Created quality measurements that map onto existing deployment and technical support processes -Trained multiple teams on performance standards and expectations -Created coaching plans for a team of 20+ Tier I call center agents -Conducted regular quality assurance tests on services rendered internally and by third party vendors -Compiled extensive internal training articles within a searchable database

Aug 2012 - May 2014

Breadcrumb Point of Sale by Groupon

Hospitality Success Associate

-Provided premier phone and in person service to restaurant owners and merchants on-boarding with Breadcrumb POS. - Assessed hardware and networking needs for merchants both currently under construction, and operating in a fully built out venue. Implemented my network designs onsite for merchants local to New York City, and directed technicians remotely to ensure my designs were carried out to Breadcrumb’s standard of quality. - Programmed backend software using python, and trained restaurant owners, managers, and front of house staff on software's UI. - Programmed payment integrations with a variety of credit card processors and ISOs on IP Commence, Payware connect Verifone, and Ubergateway. - Provided light account management and escalated support triage for currently active merchants. - Helped scale company from ~50 merchants to 1,500 and growing by deploying standard best practices, and training new hires.

May 2011 - May 2012

Student Association at Binghamton University

Vice President for Programming

- Led University Programming Board of ten student chairs to bring quality programs to Binghamton - Produce arena sized concerts as well as comedians. speakers and campus wide festivals - Negotiate and sign off on contracts and riders with University, Artists and third party vendors - Manage and allocate a $275,000 budget for programming on and off campus - Worked closely with local and state permitting and zoning offices to bring amusement rides and pyrotechnics to campus on multiple occasions - Brought programming board out of a $21,000 deficit through use of corporate sponsors - Helped Launched online ticketing service to serve a student body of 12,000 in addition to members of the community - Responsible for managing social media account of over 15,000 followers


2008 - 2012

State University of New York at Binghamton

Bachelor of Arts, History, Politics Philosophy and Law

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