David Salmon

Head of Digital Innovation & Capabilities, Global Oncology at AstraZeneca


Office Hours

How does this work?

I was trained as a scientist, but quickly discovered I’m more passionate about translating that science into human results, making complex and often intimidating information accessible to people on their terms, when they need it, and in ways they can easily use. And this is why I’ve spent the past decade bringing data-driven, people-centric customer experiences to leading brands in the healthcare and life sciences vertical with great products and services in this heavily-regulated industry of ours. How? I obsess over how our clients, consumers, and professionals think & act, then I use this always-on customer voice to cut through the bright-and-shiny distractions to craft solid strategies. And I surround myself with people smarter than me that I empower to make something measurably amazing. As a husband and a father of two teens, I also place a premium on work/life balance, both for myself and for those with whom I work--a successful life isn't just a successful career, and without the support and encouragement of my wife and children, I wouldn't have the professional success I enjoy! Always looking for the next business challenge or to connect with fellow senior marketing executives, digital thought leaders, and customers.

Ask me about
Digital Health
Digital Therapeutics
omnichannel strategy
Work experience

Oct 2020 - Present


Head of Digital Innovation, Strategy, & Capabilities, Global Oncology

Jan 2011 - Present

Cleverfish Marketing Lab


I founded Cleverfish primarily as a digital marketing & communications laboratory for concepts and approaches I wanted to test in smaller, more agile healthcare & life sciences environments. Approximately 75% of our work is pro bono, provided to smaller patient advocacy groups, primarily in rare disease, oncology, and women’s health. The remainder of our engagements—which fund our pro bono work--are with early-stage digital health startups & tech companies that provide solutions to life sciences companies.


Apr 2019 - Oct 2020


Senior Director of Marketing & Head Of Digital

May 2018 - Apr 2019


Senior Vice President


Oct 2015 - Apr 2018


Director, Global Marketing & Head of Digital


2008 - 2010

Universitat Julius-Maximillians Wurzburg

MBA, Digital Business Transformation

Honors graduate

1996 - 2000

Vanderbilt University

PhD, Neuroscience

Molecular neuroscience

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