Rev Ciancio Ciancio

Hospitality Marketing Executive – Brand, Customer & Technology Evangelist. Inbound Strategies & Brand Marketing Solutions.

Rutherford, NJ

How does this work?
About

Generate More Leads, Quicken the Sales Cycle, Create Memorable Customer Journeys, Earn Customer Loyalty, Build Fervent Brand Ambassadors, Elevate Your Brand in the Marketplace, Grow Business & Sales. Business, tech, and data-savvy B2B marketing strategist and tactician with extensive leadership experience across diverse enterprises in roles that include Start-Up Entrepreneur; Director of Industry Insights, Head of Marketing, and Marketing Consultant. Generate business and revenue growth by delivering value to companies, partners, customers, and employees as a genuine brand champion, customer experience advocate, creator of compelling content, and enthusiastic mentor, team builder, and team leader Qualifications: ♣ Lead & Demand Generation ♣ Hospitality, Food & Beverage (F&B) Marketing ♣ Marketing Strategies & Playbooks ♣ Customer Marketing ♣ Influencer Marketing ♣ Digital Marketing ♣ Partner Marketing ♣ Cross-Platform Marketing Content ♣ Sales Pipelines & Sales Funnels ♣ Sales Enablement ♣ Channel Development ♣ Customer Engagement, Acquisition & Retention; Customer Showcases ♣ Brand Awareness & Brand Identity ♣ Brand Reputation Management ♣ Organic Social Media ♣ Cloud, CRM & Marketing IT (Martech)

Ask me about
Demand Generation Software
Content Marketing Software
Work experience

Feb 2021 - Present

Driscoll Foods

Business Development Specialist

Helping restaurants to grow through marketing support and education.

logo

May 2020 - Present

Branded Strategic Hospitality

Head of Revenue Marketing

logo

Mar 2020 - Present

LuckyDiem

VP of Business Development / Chief Burger Officer

Empower restaurants and retailers with a solution that enables effortless, risk-free sales growth and provides an addictively fun, powerful customer acquisition / loyalty platform.

Feb 2009 - Present

Yeah! Management

Founder, B2B Hospitality Software & Marketing Consultant

• Develop strategies and solutions for B2B software companies, agencies, apps, restaurants, and diverse hospitality businesses in areas that include demand generation and content and marketing best practices. Design, launch, and direct business development and talent management strategies for 10 entertainment clients. • SOCIAL MEDIA FOOTPRINT: Engage and influence 600K+ Instagram followers via thought-leading content, subject matter expertise, consumer and industry insights, integrity, and authenticity. • THOUGHT LEADERSHIP: Serve as keynoter on hospitality marketing, Martech, and influencer marketing; develop marketing playbooks; present on webinars. Authored 2 e-books and hundreds of blog articles.

logo

Apr 2020 - Jun 2020

Lunchbox

Chief Evangelist

Project: Help build a critical mass of support and lead generation / nurturing system for the digital ordering suite and customer relationship management platform that helps restaurants to control their own ordering ecosystem and delight more customers.

logo

Jan 2019 - Mar 2020

SinglePlatform

Chief Marketing Officer (CMO) / Chief Burger Officer

• MARKETING DEPARTMENT INFRASTRUCTURES: Built and led a Marketing Department from the ground up that included Social Media Manager, Paid Media Manager, Creatives, Editors, Website Development Team, and Salesforce Cloud Marketing Automation Team. • MARKETING TOOLS: Created and leveraged a funnel marketing playbook based on “Why you, why now, why us?” strategy that aligned with the company’s core products and up-sell goals, sped up the sales cycle, increased sales metrics, and boosted engagement. • Boosted sales productivity 50% by creating and implementing account-based marketing sales sequences that increased connections, meetings bookings, and sales conversion rates. (Head of Marketing, SinglePlatform) • Collaborated with Sales, Operations, Product, and Customer Success Departments to lead the strategies, alignment, integration, and implementation of all initiatives across marketing, branding, demand generation, content, thought leadership, website development, reputation management, and field marketing. Leveraged subject matter expertise, digital marketing, and brand evangelism to forge and develop an inventive channel for customer acquisition. • Built and led the cross-functional Marketing Department and empowered the team with the marketing playbook tool. • Planned, built, operated, and managed an online reputation management function in collaboration with Customer Success Team. Orchestrated customer showcases on social media that inspired 60+ positive ratings. • Increased meeting hold times 43%+ by building sales assisted marketing automations. • Forged partnership relationships and independently generated dozens of direct customers leads, achieving 50% close rate.

logo

Feb 2018 - Jan 2019

Yext

Marketing Director

• CUSTOMER LEAD & PIPELINE DEVELOPMENT: Collaboratively forged an influence pipeline valued at $5.4M by developing the marketing strategy and Go-To-Market (GTM) plan for all partner and vertical content for hospitality-focused activities. Initiated sales enablement efforts beyond scope of responsibilities that generated ~100 leads. • Facilitated cross-functional collaboration and alignment in the design and creation of public and internal marketing communications, including e-books, webinars, podcasts, blogs, white papers, and sales collateral. • Planned, built, and led the profitable partner marketing program, building a strong network of relationships with key agencies in a fiercely competitive marketing sector. • Improved brand identity and public reputation, leading and overseeing strategy, content, and reporting; maintained up-to-date monitoring of reviews on sites that included G2 Crowd, Better Business Bureau (BBB), and Google My Business.

logo

Oct 2017 - Feb 2018

Yext

Director of Marketing, Small Business Success

logo

Feb 2017 - Oct 2017

Yext

Director Partner Marketing

logo

Oct 2013 - Oct 2016

Schweid & Sons

Director of Marketing

• RE-BRANDING: Headed the complete brand transformation of a 40-year old food manufacturer that resulted in sales to 6K+ retail stores in <2 years. In 3 years, influenced sales growth of $55M. • In leading the successful company re-brand, leveraged Customer Relationship Management (CRM) software, including Salesforce, to support 10K+ active contacts; generated 900+ new leads. • Planned, customized, and executed the entire spectrum of social media marketing, including strategy and content, across diverse platforms (Instagram, Facebook, Snapchat, Twitter, Pinterest). • Earned 91K+ sessions and attracted 318K page views by authoring the creative content for the company blog. • Developed “Burger Trends Report” that was widely downloaded for its value to restaurants and diverse food businesses in choosing/showcasing menu items and applying marketing tactics.

Mar 2010 - Jan 2016

Idle Hands Bar

Co-Founder | Chief of Marketing

• Founded a craft bar that catered to the niche beer and bourbon enthusiast market, offering tasting lessons to the local community, hosting after parties, facilitating bar crawls, and hosting other events. • Managed marketing efforts for the bar, leveraging local business partnerships and social media marketing strategies to build brand awareness and attract new clientele.

logo

Jun 2012 - Nov 2013

Cardlytics, Inc.

Sales Manager - Northeast

• Coordinated and managed marketing campaigns for high-value customers; maintained advertising relationships for restaurant verticals, emphasizing grocers and multi-location restaurants. • Generated new leads and drove sales growth for the company while reporting on sales and marketing metrics to senior leadership, helping take full advantage of the company’s marketing platform.

Jun 2011 - May 2012

Thrillist

Partnership Development and Sales / Marketing Manager, Thrillist Rewards

 Spearheaded $1.3M in gross relationship marketing sales by sourcing more than 150 leads for the New York City market on a local e-commerce platform best known for delivering editorially-driven, experiential offers targeting its young, urban male demographic.  Created dozens of successful repeatable events by working with local promoters in the food, beverage, hospitality and recreation fields.  Developed brand-new sales generating events in New York, Los Angeles, Chicago, San Francisco, Boston and Washington DC.

logo

Jan 1998 - Feb 2009

The Syndicate

Agency Co-Owner and Co-Founder, Marketing Consultant

 Co-Managed team of 12 employees in 5 different departments.  Created, launched, and directed all aspects of client facing business development and management firm, overseeing all businesses for 10 clients.  Launched social media campaigns for 10 clients in 2003 that are still being used today.  Created and directed conception through execution of industry insider and public events at SXSW, CMJ, Warped Tour, Ozzfest, Bamboozle, and many more for independent, corporate, and brand companies.

logo

May 1996 - Dec 1997

AIM Marketing

Manager of Hard Rock Radio Promotion

• Managed Hard Rock artists from various labels, colleges and commercial radio stations, nationwide. • Created an innovative website and an email blast, the first of its kind in the industry.

Education

1991 - 1996

Bachelor of Arts, Telecommunications and Sociology

1991 - 1996

Bachelor's degree, Communication and Media Studies

Talk to Rev Ciancio

@ Copyright 2020 OfficeHours Technologies Co.