Gloria Zhu

Sr. Digital Marketing Manager

1

Office Hours

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About

I like to help companies grow. Throughout my career, I’ve grown from a grassroots marketer, wearing a zillion different hats, to helping launch new brands and working in user acquisition for unicorn startups. I’ve never shied away from a challenge and have developed a no-fear attitude when it comes to marketing. From pitching fun new channels (Snapchat, anyone?) to providing creative direction based on cold-hard data, I’ve jumped in with an open mind and heart and of course, a structured testing philosophy. Fun fact about my career: at the beginning of my professional career, while working admin at a bi-lingual school (I’m also fluent in both Mandarin and Cantonese!), I knew I wanted to be in marketing. After jumping around in various in-house positions, from content marketing to organic social, I found my true love in brand marketing and digital advertising. I followed my vision, and in less than 5 years, I became the Head of Marketing at a women-founded startup. Now over 7 years into my marketing career, I’m continuing to follow my true love of digital marketing to companies that hold impactful and inspiring missions at their core. Companies and people with vision and heart are the ones that will truly last; they inspire those around them to become better and succeed together. --------------- Things I’m good at: digital marketing (pre-click), conversion rate optimization (post-click), creative and brand marketing, user acquisition, creative analysis, social media marketing, content development and atomization

Ask me about
Paid Advertising
Facebook for Business
User Acquisition
Google Ads
LinkedIn Ads
Brand Marketing
Work experience
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Feb 2021 - Present

Blueboard Inc.

Senior Digital Marketing Manager

Apr 2014 - Present

Marketing & Brand Consultant

I'm an experienced brand and strategy-focused marketer. Nice to meet you. Let's talk. -- Drive brand recognition and consistency across social media and community channels -- Leverage market data, customer feedback, and internal leadership perspectives to develop content themes/topics -- Create and manage all social editorial calendars for clients, focusing on business objectives, end-user, and partner needs -- Leverage and integrate content through multiple distribution channels to educate and engage with customers -- Determine efficient and effectiveness methods for content development, edit, archive, and retrieval -- Ensure consistent brand image and voice across all channels -- Manage project deadlines, schedules, and various day-to-day project-related tasks -- Coordinate efforts to increase productivity, flow, and team management Past & Present clients Include: Blackbird PPC, Montage Ventures, Resolute Ventures, Workit Health, Parasail Health, Purple, American For Animals, Crush Offers, Founders & Co, and more.

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Jan 2020 - Feb 2021

Blueboard Inc.

Digital Marketing Manager

-- Craft and optimize the complete digital brand experience on Blueboard.com. -- Lead digital marketing strategy; from big idea generation to execution, ongoing optimization and reporting, across priority channels like SEM, SEO, paid social, display advertising, referrals and remarketing. -- Continuously identify and test new, innovative partnerships and tactics for growing qualified lead volume against Blueboard’s ICP. -- Manage agency partners and work cross-functionally with in-house design and content resources to execute your finished product, keeping our brand guidelines and user experience top of mind. -- Own ongoing campaign optimization towards CPL and ROAS goals, keeping agency partners accountable to shared targets. -- Strengthen and enhance marketing attribution and reporting capabilities using Salesforce, Google Analytics, Hubspot, and other tools to effectively measure digital marketing’s impact on key metrics like visitor-to-lead conversion rates, ROAS, sales pipeline development, and CAC. Own the creation of dashboards and report up key learnings to leadership team monthly. -- Educate the broader Growth team on emerging digital trends and marketing opportunities, serving as a thought leader for digital innovation.

Feb 2018 - Dec 2019

Blackbird PPC

Director, Client Services & Creative

Senior point of contact for management and marketing strategy for client accounts. Clients included: Instagram, Intercom, Quicken, Databricks, KiwiCo, Cuyana, Common, Envoy, Gobble, Myro, and more. -- Develop creative marketing strategies for a variety of clients across industries, including B2B, B2C, e-commerce, and subscription products -- Mentor, lead, and develop a team of account managers and analysts in growing client accounts and meeting business goals -- Create and execute strategic goals for paid media channels, user experience, and conversion rate optimization (landing page optimization) Channels: Facebook/Instagram, Google Ads, Twitter, Snapchat, Bing, Twitter, Quora, Reddit

Sep 2017 - Jan 2018

Blackbird PPC

Brand & Creative Consultant

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Mar 2017 - Jan 2018

Workit Health

Head Of Marketing

-- Build and lead Workit’s marketing team (including FT, contractor, and agency hires). -- Responsible for hitting pre-defined, monthly user growth and engagement metrics (co-developed with leadership). -- Bridge and align various marketing strategies to support the overall Workit vision for growth. -- Ensure constant balance between needs of user-specific marketing and brand-building efforts through close collaboration with marketing counterparts. -- Develop user-centric marketing plans with strategic vision and attention to detail; focused on both driving acquisition and engagement. -- Nurture leads through their purchase consideration process via lifecycle marketing like email, retargeting, social media, etc. -- Own digital marketing analytics to help us better understand our prospects, our funnel, and our marketing efforts. -- Identify and test new online and offline channels for acquiring customers. -- Help lead new product launches, amassing necessary resources to accomplish predefined metrics and goals. -- Lead in PR efforts, including managing PR messaging, press releases, and PR contractors

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Nov 2016 - Mar 2017

Workit Health

B2C Marketing Lead

Aug 2016 - Dec 2016

One World Play Project

Social Media Lead & Marketing Associate

- Lead on social media, including content creation and curation, content design, social advertising and monitoring, and analytics - Drive creative direction and execution of digital marketing designs, including social media assets, display advertising, and social advertising designs - Create a social media strategy that collaborates with marketing, PR and advertising campaigns, research influencers and industry trends, including social listening - Analyze and report social media KPIs on a monthly basis for successes and new opportunities, including creating a custom tracking system for accurate Engagement Index monitoring - Lead on community engagement and point of contact for customer service opportunities - Plan, document, and organize product launches and projects, including internal team communications and communications with developers

Nov 2015 - Dec 2016

America for Animals

Social Media Marketing Manager

Hive is a social network for helping animals. Hive connects you with events, organizations, and other advocates. Sign up and experience Hive in your community: http://hive.americaforanimals.org/ - Lead social campaigns, content, and a social media team for the new (currently in development) America For Animals app, Hive. - Work with overall marketing team to develop strategies and content for Hive - Promote the Hive brand through various social channels (Facebook, Twitter, Instagram)

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Sep 2014 - Jan 2015

YogaBuddy

Content Marketer

YogaBuddy connects yoga teachers and students to hold classes wherever they are. • Created original content daily to post on Instagram, and shared on various other social media networks • Researched and assisted in marketing research and strategy • Designed marketing graphics and written blog posts

Mar 2014 - Sep 2014

Colliers International

Marketing Project Coordinator

• Work closely with the Asian-Pacific Desk Liaison/Vice President of Investment Services Group and Colliers West Coast marketing team to develop marketing campaigns and strategies for the Colliers International - Bay Area Asia Desk • Manage, design, and coordinate website, social media, print materials (brochures, mailings, qualifications packets, proposals) for Vice President of Investment Services Group in accordance with Colliers branding guidelines • Assist the VP of Investment Services Group in researching prospective owners and properties, evaluate market reach strategies, and collaborate on ongoing projects; • Supervise and coordinate field appointments, including property inspections, ​post tenant notices, and communicate with tenants and other agents as necessary; • Assemble and organize various types of contracts, agreements, and proposals; • Manage day-to-day administrative duties as needed.

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Jul 2013 - Feb 2014

DesignMap

Studio Manager

• Served as first point of contact for mail and phone communications, welcome in-person visitors, keep office and kitchen stocked, maintain pleasant and presentable office environment, plan and execute office improvement efforts, manage utilities and maintenance • Assisted with client-related paperwork and logistics, maintain client database, management holiday cards and gifts, arrange travel • Proactively sought out ways to help partners be more efficient with their time by making appointments, managing calendars, running errands, following up on tasks, etc. • Onboarded new employees, coordinating with health benefits provider, basic IT support, organize happy hours, birthday cards, etc. • Coordinated studio events (post events, manage RSVP, coordinate rentals, do setup, takedown, man door for events, live tweet events, pictures, etc)

Sep 2010 - Jul 2013

Chinese American International School

Assistant to Lower School Director

The Chinese American International School is a non-profit, dual lingual school in the heart of San Francisco. • Served as a member of the Administration, Staff, Faculty Committee for CAIS/WASC Accreditation and Self Study Process -- Coordinator for the Administration section of self-accreditation process • Assisted Lower School Director in day-to-day departmental operations including respond to inquiries from parents, staff and faculty, prepare and plan for future events, take part in managing student relations and behaviour, and manage and maintain timelines and deadlines, as well as department resources to ensure related events are completed on schedule. • Coordinated and scheduled various meetings, department-related events, or meeting activities as required; manage and monitor various calendars, appointments, and events. Compose, edit, and/or review policy-related documents, student agreements, internal and external communications, and other written communications to ensure smooth and efficient departmental operations. • Reviewed, revised, verified, proofread and/or translate a variety of documents or correspondences from faculty and staff from English to Chinese (or vice versa). • Compiled, tracked, and maintained a variety of schedules (classes, teachers, teaching associates, supervision duties), class rosters, attendance, and student records for grades K-5. • Provided input and engaged in discussions regarding school issues, student behaviours, parent inquiries, and department goals and agendas.

Education

University of California, Santa Barbara

Bachelor of Arts, International/Global Studies

2018

The New School

Certification, Graphic and Digital Design

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