Hadar Dor

Product Lead @ Shopify | Angel Investor | prev Product @ Facebook, Lyft, Postmates, Kiva.org, and startups. He/his

San Francisco, CA

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hadardor.com Hadar is a Product Lead at Shopify. He spent the past 11 years leading product teams at Facebook, Lyft, Postmates (acquired by Uber), Kiva.org, and startups. Hadar enjoys helping founders and PMs think through product strategy, growth, marketplaces, regulatory compliance, and technical platforms.

Ask me about
Product Management
Trust and Safety
Product Strategy
Org Design
Startup Investing
Content Moderation
Social Networks
Commerce Infrastructure
Commerce Software
Machine Learning
Fraud Detection Software
People Management
Work experience

Jun 2021 - Present


Product Lead


Sep 2020 - Present

First Round Capital

Angel Track and Startup Mentor

A program and community for established operators and founders looking to develop their skills and identities as early-stage investors. One of 30 people selected out of 1000+ candidates including many of the highest-caliber operators in tech.


2020 - Present


Product Manager, Elections and COVID Integrity

Keeping Facebook and Instagram free of inauthentic behavior globally within our most sensitive verticals including elections and COVID. I support a team of 2 PMs and 50 people across engineering, science, operations, and policy. I also drive strategic initiatives influencing a broader 200 cross-functional group including revamps to measurement, prioritization, incentive design, and end user transparency. Our team conceives new community standards and build systems to detect and enforce against policy violations. Our work addresses coordinated abuse, foreign election interference, amplification of disinformation and hate speech, identity misrepresentation, and more. Cofounded a mentorship program supporting dozens of junior PMs within the company and serving on a programming committee to help aspiring PMs make the transition from other functions. We're hiring, let me know if you see a role that interests you! (More on why I joined at hadardor.com/starting-at-facebook)


2019 - Present


Angel Investor and Startup Helper

Fortunate to be a small supporter of some incredible founders tackling big markets, including: Runway, MainStreet, Contra, Pico, Merit, Maven, Alto IRA, Certn, On Deck, Cardea, Coco Robotics, Airhouse, Pesto Tech, Emporii, SkillMagic, Atlas Visa, Continuum, Momentum, BusRight, Tunelark, Foodology, App Academy, Bungalow, Spring Discovery, Loyal, Alula, Command E, Tango.vc, Haus, Voices, and Eight Sleep. Advising startups on growth, product strategy, regulatory policy, building high-functioning teams, and trust & safety (hadardor.com/work-together)


2017 - 2020


Senior Product Manager

Grew drivers 2x, drove $1B of impact across multiple initiatives, and cofounded several teams across regulatory policy and zero-to-one rider experiences. Left in March 2020 to take an indefinite career hiatus before picking my next chapter: hadardor.com/hiatus. This ended when I joined Facebook in July 2020. Teams I supported: - Cofounded "New Rider Products" team (launched zero-to-one ridesharing modes) - Cofounded "Cities" team (Public Policy, Compliance, and Safety initiatives) - Cancels Policy and Experience - Growth, Driver Onboarding Overall impact: - Grew Drivers 2x - $1 billion per year of financial impact - Cofounded product/eng team that built Lyft's first regulatory compliance platform - Cofounded "New Rider Products" team: launched Preferred Mode (more comfortable rides), Green Mode (eco-friendly vehicles), and Wheelchair Accessible Vehicle mode - Overhauled Driver signup flow (simplified high-friction steps; shipped drivers license scan; faster background checks) - Massive safety improvements through background check reform - First ever international launch (Toronto) - Built regulatory compliance and data sharing platforms for cities Lyft operates in - Strategic overhaul of cancels policy to improve Rider and Driver retention - Supported significant tech debt reduction and proactive infrastructure investments People contributions: - Mentoring junior PMs and teammates across all functions - Founding committee member that started and now maintains our APM program - Founding committee member that overhauled our PM interview process (I created our question writing and interview grading frameworks) - Core committee member for cross-org social impact product strategy - Created the product spec template that the entire product org uses now to write specs Received highest performance rating and promoted within first year to Sr. PM


2016 - 2017

Postmates Inc.

Product Lead, Fleet

Grew fleet 3x, increased retention 20%, and launched several zero-to-one delivery verticals. Only PM supporting supply side of marketplace (20 engineers and 30 cross-functional stakeholders). Owned end-to-end Fleet experience including onboarding, engagement, retention, and efficiency optimization of Postmates' couriers. Key impact and launches: - Grew Fleet 3x by optimizing signup flow, improving referrals, and launching a scooter rental pilot - Improved Fleet retention by 20% by launching revamped online delivery flow and batched deliveries (like Uber Pool for deliveries) to improve earnings per hour - Launched two new verticals: groceries and alcohol. These were the first two new areas Postmates delivered in other than food - Implemented end-to-end instrumentation of Fleet apps/web signup (none when I joined); catalyzed experimentation culture in team - Launched Fleet standards; warn, educate, and eventually deactivate couriers for behavior that hurts customers and the marketplace ($5M/yr of impact) - Automated 80% of Fleet comms and support flows, improving support SLA from 80% to 99% and moving human support to high-touch comms

2016 - 2016


Volunteer Product Manager, Lender Experience

Wanted to learn firsthand about nonprofits and microfinance as an answer to the financial inclusion problem. Focused on improving Lender experience and catalyzing data-driven decision making culture. Collaborated with Harvard's Behavioral Insights group and several other non-profits to lead a study on how UI/UX can influence higher degrees of charitable behavior


2015 - 2016


Product Advisor

Partnered with the CEO and product team as a consultant on product strategy. Acquired by Sumeru Equity Partners.


2011 - 2016


Product Manager and Chief of Staff to CEO

Cut my teeth in product and had the privilege of witnessing a bell-curve-shaped trajectory with an incredible team. Employee #10. Started as Chief of Staff to the CEO and then and became first Product Manager. Helped grow to 350+ employees with international offices and raise over $130 million in funding. In my last year I grew to being the Product Lead for consumer and managing several designers and researchers What I worked on: - Explored product-market fit for variety of consumer and enterprise offerings - Shipped Android launcher in India and US app discovery product (100,000 DAUs each) - Inventor on 3 patents for technology behind mobile actions, offline content caching, collaborative filtering, and feed merging - Led product for 10 large-scale enterprise partnerships (user feedback --> proof of concept -> full buildout) - Drove UX improvements to content cards used in our search and discovery products, yielding 15% CTR gains


University of California, Los Angeles

B.S., Cognitive Science (Specialization in Computing)

Stanford University

Graduate Courses

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