James Watson

Outsourced VP of Sales, Sales Catapult | Building High-Performance Sales Organizations for Small-to-Mid-Size Businesses | Powered by Sales Xceleration®

Los Angeles, CA


Office Hours

How does this work?

James is a seasoned sales leader and consultant with over 30 years of success across multiple industries. He will help your organization build a sales infrastructure that will drive breakthrough sales results for your business. He accomplishes this by assessing your current sales team, sales strategy, sales and coaching process and sales execution... and then implementing the necessary changes to drive sustained revenue growth. https://bookme.name/jwatson

Ask me about
Commercial Real Estate Data
Online CRE Marketplaces
Work experience

Mar 2021 - Present

Sales Xceleration®

Outsourced VP of Sales

Many businesses struggle to grow their sales. Sales Xceleration provides business owners with an experienced Sales Consultant to drive sales growth when you need it most. As your local Advisor utilizing the Sales Xceleration platform, I'll help you build a sales engine and create record-breaking growth for your business. Connect with me and build a path to more sales: 310.488.1864 | jwatson@salesxceleration.com. • Create Your Sales Plan • Find Your Best Customers • Grow Your Sales


Aug 2020 - Mar 2021

3i Inc.

Sales Consultant

Contracted to build ground up sales program. Created and implemented sales training, on-boarding, KPIs, metrics, and repeatable sales processes. 3i digitizes large industrial facilities with its award winning 3D hardware and complimentary software utilized for creating virtual tours for remote inspections and collaboration.


Jul 2019 - Aug 2020


Regional Sales Director, California

Designed and implemented ground up sales training and onboarding program. Inherited team of 9 reps and hired/built to 18 reps over 6 month period. Hands-on coaching led to major increase in sales which helped the company secure its next major round of funding. Side partners with the world's best real estate agents to own and grow their business. The Side team is constantly developing technology and broker operations that improve agent productivity, legal compliance, marketing programs, and customer experience.


Sep 2018 - Jul 2019


Vice President Sales

CRE deal analysis, modeling, and capitalization.


Nov 2012 - Jun 2018

CoStar Group

Managing Director, Sales, Los Angeles

Growth Path: Managing Director (Nov’12 – Dec’15) Managing Director, Los Angeles (Jan’16 – Jun’18) At Costar Group, INC, James administered sales teams of eight sales representatives, two client service representatives, nineteen sales representatives and specialists and three sales managers. He maximized efficiencies and streamlined operations as well as understood customer requirements and suggested custom- tailored software platforms. James concentrated on selling commercial real estate information and advertising services to multiple clients, comprising CB Richard Ellis, US Bank, Eastdil-Secured, and the County of Los Angeles. Additionally, he led business and market development efforts including identifying opportunities, developing relationships, scoping prospective engagements, and developing proposals. He also defined product demand, and demonstrated execution of strong planning contributions to increased revenue and improved profitability. Achievements: ►Attained $15M in annual sales and supervised 1,200 accounts. ►Recognized with President's Club Award for top sales performance. ►Credited with leading the top revenue-generating team nationally with $3.2M in Net-New Revenue sales. ►Superintended top revenue-generating team in the Western US with $4.3M in Net-New Revenue sales FY2017, representing 35% year-over-year net-sales revenue growth. ►Presented with President’s Club for setting the standard for corporate mentorship and coaching metrics. ►Awarded President’s Club in three different roles. ►Generated $34M in annual sales and oversaw 3,000 accounts. ►Led the team to a #1 national ranking in Net-New Revenue sales in 2016. ►Endorsed by Founder of the SCA (National Society of Chief Appraisers) and asked to speak on multiple occasions at the Federal Reserve to Chief Appraisers and Federal Reserve Bank Examiners.


May 2000 - Oct 2012

CoStar Group

Managing Director, Financial Services, Western United States

Earned merit-based promotion to manage a team of seven sales specialists (all starting with no books of business) across the Western United States, focused on selling information services into the debt and equity space. Growth Path: Managing Director (Jan’11 – Oct’12) Regional Sales Director, Los Angeles (Jan’08 – Dec’10) Financial Services Specialist, Los Angeles (Jan’05 – Dec’07) Senior Account Executive, Los Angeles (May’00 – January’05)

May 1999 - May 2000


Sales Manager

Jan 1998 - May 1999

Certico Verification Services, L.L.C.

Director of Sales

Jan 1994 - Nov 1998

Canon Business Solutions

District Sales Manager

Jan 1993 - Jan 1994

Ameritech Communications (Xerox company)

Account Representative

Jun 1990 - Jan 1993

Minolta Business Solutions

Sales Representative


University of California, Los Angeles

Bachelor of Arts (B.A.), Political Science

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