Brand Strategist, Senior Marketing Director and Publicist, BROEKMAN communications
Los Angeles, CA
Successful track record with 20+ years experience as Marketing Director | Creative Director | Publicist | Leadership Development/Motivational Speaker | Branding Agent/Strategist. We train corporate, entertainment, real estate, and start-up C-suite and V-suite executives, and lead professional teams to launch successful marketing/advertising campaigns, (re)branding campaigns, effective publicity/promotions and PR strategies. We coach and consult individuals and teams in the areas of business development, brand strategy and social media & SEO. Keys to success: ✚ Charismatic connector and master networker that genuinely and authentically connects people and initiates collaboration. ✚ Presentations are highly motivational and energizing, showing senior leadership teams how to collaborate cohesively, overcome obstacles and develop a shared vision/mission. ✚ Trained by elite teams during 8-year high-level publicist role for entertainment industry and real estate top moguls. Specialties: ► Brand Strategy, Positioning & Management ► Brand Identity Campaigns ► Inbound Marketing, Lead Generation & Digital Marketing ► Email Marketing ► Website Development ► Wordpress Expert ► Search Engine Optimization (SEO) ► Public Relations / Media Engagement ► Publicity, Outreach & Promotions ► Event Production ► Social Media Strategy, Consulting, Design & Moderation ► Advertising - Online, Pay-Per-Click, Print & Radio ► Start-up Consulting ► Marketing Plan Development
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Jan 2006 - Present
Director of Marketing & Business Development
Oversee all business development, branding and marketing. Organic Communication is all about Creating Connection and Elevating Performance with collaborative leadership training, coaching, keynotes and retreats. Organic works with high level leaders at the top of their game competing with possibility, and coaches/trains decision makers in top organizations to communicate, collaborate and innovate naturally and effectively. Organic shows executives and professionals how to enhance interactions, increase productivity, innovate service and adopt smart strategies. For more information, please visit www.organiccomm.com. Training & Coaching | Retreats & Facilitation | Keynotes & Presentations | Assessment Tools
Aug 2000 - Present
Chief Marketing Officer | Publicist
Corporate Retreat Facilitator, Brand Strategist, Senior Marketing Director, Publicist/PR Director and Creative/Art Director for start-up, corporate, real estate, entertainment and non-profit clientele. We consult senior leadership on team building/collaboration, community engagement, strategic partnerships/alliances, and public relations/publicity campaigns. We collaborate with clients on creating engaging campaigns, including strategy, copywriting, graphic design/identity, websites, social media, advertising and print collateral. For more info, check out www.broekmancomm.com. Full Service: digital marketing agency | branding agency | ad agency | PR agency | event production | sales team development | corporate summits/retreats | team building
Jun 2020 - Jun 2021
Latitude 22 Real Estate Development
Creative Marketing Director
Consult co-founders to launch branding, marketing, advertising, social media and PR programs to complement their luxury real estate development projects. Headquartered in San Francisco and Turks & Caicos, Latitude 22 is a boutique real estate developer specializing in building sustainable luxury villas throughout the Turks & Caicos Islands. With a resume of successful projects throughout California and the Caribbean, Latitude 22’s principals have a successful track record of over 30 years delivering luxurious, modern, customized, eco-conscious villas, and high performing investments. For more information, please visit www.Latitude-22.info.
Oct 2016 - Jun 2021
Restaurant Realty Company
Chief Marketing Officer & Creative Director overseeing Restaurant Realty, California's largest restaurant brokerage specializing in sales/leasing of restaurants, bars & nightclubs. SOLD 1,000+ since 1996. Built entirely new website and listing platform akin to BizBuySell for 200+ monthly listings. Oversee blast email to 55k buyers. Oversee aggressive Google Pay-Per-Click advertising and extension social media outreach and Facebook Pay-Per-Click programs. Launched 20th Anniversary PR campaign and several high profile press campaigns for notable listings, including The Grotto in San Francisco Wharf.
Nov 2020 - Jan 2021
Facilitating PR, Publicity and Social Media to support the launch of the newly name Lowell Milken Center for Music of American Jewish Experience housed at UCLA's Herb Alpert School of Music. Solicit media to raise awareness and garner positive press coverage. Consult on social media channels to creative engaging content and create tailored targeted audiences for select communities. Provide advice for brand optimization, website optimization, search engine optimization, advertising and online digital marketing tactics to support launch. Play creative, strategic part in cohesive small team unit in start-up environment.
Jun 2005 - Sep 2020
Pinnacle Estate Properties, Inc.
Creative Director for 10-office 1100+ agent real estate company. Established several new identity & corporate branding campaigns. Oversaw monthly company-wide training of online marketing, social networks, and company initiatives. Developed several corporate listing presentations. Established 2016 logo and style guide. Established 2016 corporate signage program. Developed agent PowerPoints, postcards (1000+), flyers, brochures and business cards (700+). Responsible for 450+ agent direct mail and print advertising campaigns as well as over 45 corporate recruitment campaigns to competitive RE offices. Managed PR launch of Encino Estate Division, grand opening of Malibu office and 20th Anniversary campaign.
Jul 2011 - Jan 2019
BRICE CHARITABLE FOUNDATION
Developed and launched legacy website for The Brice Charitable Foundation showcasing the late artist William Brice (1921-2008), including his extensive works of art, exhibitions, publications, articles and videos. William Brice is the son of legendary actress Fanny Brice (inspiration for 'Funny Girl', comedian on 'The Baby Snooks Show') with works in America’s most prestigious museums across the country, from MOMA to the Art Institute of Chicago and LACMA. Responsible for all digital marketing, social media, blast email, search engine optimization, national database of curators, gallery owners and collectors, and all publicity for launch.
Feb 2012 - May 2013
International Family Film Festival
Marketing & PR Director
Official publicist for the International Family Film Festival. Manage public relations for the film festival including traditional PR, media relations, and outreach. Service press releases. Manage media and garner coverage for award recipients The Hub Founder Margaret Loesch and Kung Fu Panda 2 Director Jennifer Yu Nelson as well as presenter DreamWorks founder Jeffrey Katzenberg. Provide creative input for press kits and marketing collateral. Leverage existing events leading up to festival. Capitalize on festival moments for best PR. Solicitation of sponsors to assist with underwriting of festival. Collaborate with community partners and establish better promotions.
Mar 2012 - Jul 2012
Website Developer & Social Media Consultant
Develop new online identity for Spark Unlimited. Assist Spark Unlimited leadership & development team Capcom Lost Planet 3 announcement. Manage development of new website using Wordpress as our content management system. Facebook Fanpage & profile development. Social media consulting. Manage public relations.
Mar 2012 - Jul 2012
1162 Via de la Paz / Vision Home / Structure Home
Creative / Social Media / Marketing Director
Develop online brand for Vision House LA, a collaboration between developer Structure Home and Green Builder Media. Visit www.1162viadelapaz.com. Represent Prudential Real Estate. Develop & Launch property website promoting green luxury Palisades home. Launch social media campaign including Facebook FanPage (https://www.facebook.com/pages/1162-Via-de-la-Paz-Pacific-Palisades/402177489822552) and deploy other tools. Oversee photoshoot and video production.
Aug 2011 - Nov 2011
The Sliding Door Company
Social Media Director
Developed and executed Social Media & PR program for The Sliding Door Co. Responsible for online marketing. Oversaw Blast Email campaigns up to 70k; average open was 28%, click thru 14%. Launched Facebook FanPage, Twitter, LinkedIn, and 20+ other key social network profiles. Designed online advertising campaigns including Google PPC, Facebook PPC, and Yelp. Developed national promotions and PR opptys.
Jul 2011 - Oct 2011
Develop company's new brand online showcasing it's luxury custom homes and vacation properties across four master plan communities in Guanacoste, Costa Rica. Collaborated with CEO and leadership to develop new website and collateral. On-going Business Development role.
Feb 2004 - Oct 2011
Director, Marketing & PR
Directed marketing campaigns, book launches and publicity events for boutique children's bookstore and art gallery. Produced over 40 campaigns with major publishers including HarperCollins, Scholastic, Abrams, Penguin, Chronicle, Harcourt, Workman, Random House and Simon and Schuster. Managed talent for book signings including Jamie Lee Curtis, Jon Voight, Brendan Fraser, Kelly Asbury, Gary Baseman, Cornelia Funke. * Managed launch party for Jamie Lee Curtis "It's Hard To Be Five" * Launched monthly Artist Studio series featuring top 100 children's book illustrators. * Managed several studio pre-theatrical release parties including DreamWorks' SHREK, SHREK2 and SHARKTALE and Columbia Pictures' BABY GENIUSES 2. * Managed record label CD launch parties including Disney Records' 'A World of Happiness', Rhythm Child, Shushybye and others. * Launched J. Paul Getty Center’s first community outreach off-site event in conjunction with first kid-friendly exhibit "Coming To Age."
Mar 2008 - Jan 2011
Malibu Lumber Yard / Weintraub Real Estate Group
Creative Director / Marketing Director
Responsible for managing creative and marketing support for new luxury shopping center off Pacific Coast Highway and Cross Creek Road. Designed shopping center identity campaign including logo. Developed wayfinding and graphics & signage program, including getting City of Malibu approval. Supported grand opening with marketing collateral & PR services.
Nov 2007 - Dec 2009
Marketing Director & Creative Director
Support launch of Rosano Partners (Residential & Commercial), Rosano Property Management and Roman Group LLC (Investment property) companies. Extensive collateral & marketing campaign development including logo development, letterhead and business cards, direct mail campaigns, website support and printing & fulfillment.
Jan 2006 - Mar 2009
3-B'z Painting Company
Director of Sales & Marketing
Direct sales and marketing for privately owned painting company with extensive commercial, residential and community property experience. * Expert coordination with management companies and home owner associations. * Experience includes management of multiple buildings simultaneously (10-60 unit buildings) and up to 400+ unit complexes. * Handled UCLA, USC and AJU extensive student housing projects. * Check out http://3bzpainting.com/apartments/ for more information.
Apr 2006 - Dec 2006
Marketing Manager | Client Services Manager
Directed marketing for four-office firm that specializes in real estate and land use community, entitlement and development PR. Developed and executed multi-tiered marketing & PR plan, including developing new website. Managed all creative for client acquisitions and project fulfillment, including numerous notable real estate developers, public affairs contractors, city/county entities, and private parties seeking land use and transportation consultation.
Jan 2006 - Jul 2006
Coldwell Banker Real Estate
Marketing Director & Creative Director
Launched Coldwell Banker's 100th Anniversary Campaign. Managed Campaign for Porter Ranch and Northridge offices. Developed 12 postcard direct mail postcard campaign showcasing Coldwell Banker to the community. Started recruitment program soliciting agents from competitive companies. Directed all design, copywriting, printing and fulfillment. Coordinated closely with Connecticut headquarters on all approvals.
Jan 2005 - Nov 2005
Screen Actors Guild Foundation
Developed strategic partnerships and promotions with major children’s book publishers for the SAG Foundation’s BookPALS & Storyline Online nationwide literacy programs. Developed studio relations program and successfully secured Focus Features’ BROKEBACK MOUNTAIN premiere as a charity benefit for SAG Foundation. Launched $5 million campaign for Foundation conservatory/Actors Center, including Launch Party and SAG Foundation’s ‘Cocktails on Sunset’ Fundraiser. Launched talent outreach programs soliciting high profile SAG members for development and programming. Managed PR for numerous SAGF "Conversations" events including: • Universal’s SAG Foundation Event for Cinderalla Man • ABC's SAG Foundation Event – “The Men of Desperate Housewives”
Mar 2005 - Jun 2005
Congress for the New Urbanism
Marketing Director/Event Producer
Produced first annual CNU Civic Art Awards & Gala and end of conference party in conjunction with the Congress for the New Urbanism’s CNU XIII conference in Pasadena, California in June 2005. Civic Art Awards honored: Phil Angelides, California State Treasurer - Lifetime Achievement Rick Cole, City Manager, City of Ventura - Policy and Implementation Frank Gehry, Architect - Physical Design* Natural Resources Defense Council (NRDC) - The Environment** Antonio Villaraigosa, Los Angeles Councilman – Transportation References: Liz Moule & Stefanos Polyzoides of Moule & Polyzoides, CNU President John O. Norquist, Congress Coodinator Sandrine Milanello, Communications Coordinator Stephen Filmanowicz, Host Committee Co-Chair Jim Anderson, CNU's Hank Dittmar and Peter Calthorpe of Calthorpe & Associates. *Craig Webb, senior partner of Gehry & Partners, received on behalf of Frank Gehry. **Joel Reynolds, Los Angeles Executive Director of NRDC, received.
Jan 2004 - May 2005
Sharp Marketing / Salud con Sabor
Director, Marketing & Sales
Developed and launched Salud con Sabor (“health with style, flavor and taste”), a hip, Latino-targeted healthy lifestyle-focused event destination, at Fiesta Broadway 2005 in Downtown Los Angeles benefiting the National Alliance of Hispanic Health. Targeting Latinos at the country’s largest Hispanic event in the largest Hispanic market, successfully authored and executed extensive strategic marketing and corporate sponsorship plan including grass roots marketing, street teams, corporate partnerships and sponsorship, promotions, talent/entertainment, programming, exhibitor booth sales, media relations and PR.
Jun 2004 - Oct 2004
J. Paul Getty Center
PR Manager/Event Producer
Produced J. Paul Getty’s first community outreach event program, Getty To You and promoted Getty's first family friendly exhibit. Developed programming, oversaw advertising partnerships, and assisted with successful PR campaign including Nat'l, regional and local coverage.
May 2003 - Feb 2004
pims Los Angeles
Manager, Marketing & Sales
Managed marketing and business development for press distribution fulfillment house specializing in consumer product & consumer electronics launch, press kit distribution and event support.
Jul 2001 - May 2002
Recruited to establish launch identity and branding campaign of Amsterdam-based executive relocation company. Launched comprehensive brand management, marketing, advertising and public relations campaign. Provided re-engineering operations, business development strategy and new benchmark generation consulting services. Directed media relations including broadcast, radio and print. Developed all print and online collateral, brochures, presentations and scripts. Produced and Launched company website (www.4square.nl). Created & managed multiple databases. Conducted staff sales training seminars.
Jul 2000 - Jul 2001
American Jewish University (formerly University of Judaism)
Director of Alumni Affairs
Founded the alumni association for the undergraduate and graduate schools including administration, operations, membership, services and programming. Liaised with president and board of directors to establish priorities and ensure synergy. Established benchmark practices and launched comprehensive 5-year strategic plan. Developed and executed extensive marketing & public relations campaigns. Created alliances with key community organizations to gain visibility. Recruited, trained and managed alumni board of directors. Created & launched development campaigns; raised over $50,000. Developed first membership arm and database in university’s 50 year history; successfully recruited 750 members and tracked 2000 alumni.
Sep 1998 - Aug 2000
Universal Studios Television & Networks Group
Managed over 48 feature film titles entering their pay-per-view / video on demand window. Developed title-driven marketing campaigns including third party sponsorships, retail tie-ins, awareness campaigns and library product packaged programs targeting cable & satellite industry. Developed sweepstakes, added-value and awareness campaigns. Developed B2B cable industry affiliate marketing campaigns (incentive and loyalty). Marketing contributed to 160% increase in revenues; from $21.5M in 1998 to $34.5M in 1999. Planned, analyzed and managed marketing department yearly budget of $5 million and managed all accounting. Facilitated strategic planning process. Supervised all trade shows and conferences. Directed website creative production. Managed library product sales.
Jan 1995 - Jul 1998
Xerox, The Document Company
Managed sales, customer service and administration of over 2500 Century City accounts. Sales responsibilities included new customer acquisitions (cold calling, lead generation), administration (proposal generation, contract negotiation), retention campaigns (lease/rental expirations, service/supply expirations), meticulous database management, monthly quarterly visits, tenancy, growth and movement, weekly account management, general customer service and targeted & direct mail marketing campaigns. Graduate of Xerox University, a sales and management training program.
1994 - 1998
American Jewish University (formerly University of Judaism)
BA, Business, Marketing
1994 - 1998
Bachelor's Degree, Business & Marketing