Jonathan Wu

Director of Marketing & Analytics at Edwards Lifesciences

Irvine, CA

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About

Business leader with strong strategy, downstream & upstream marketing, product management, and business development experience spanning the healthcare sector, including MedTech start-ups, digital health, health services, and management consulting. Creative business consultant able to identify high-value opportunities and effectively communicate those prospects to internal and external stakeholders. Charismatic technology-oriented leader that thrives in fast-paced team environments demanding strong logistical, technical, and interpersonal skills.

Ask me about
Cardiac monitoring
Holter
ECG monitoring
Remote patient monitoring
MCT
Mobile cardiac telemetry
ICM
Work experience
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2020 - Present

Edwards Lifesciences

Director of Marketing, Healthcare Solutions

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2016 - 2020

Bardy Diagnostics, Inc.

Sr. Director and Head of Marketing & Strategy

Award-winning MedTech and digital health start-up developing revolutionary ambulatory cardiac monitoring and arrhythmia detection technologies, including the Carnation Ambulatory Monitor, the first P-wave focused ECG ambulatory patch monitor. • Conceptualize global business & marketing strategy, theme, and execution approach for all upstream and downstream marketing, including product management, promotional initiatives, lead generation & campaigns, and industry trade show events • Manage business intelligence activities, including analyzing market trends, emerging technologies, and competitor activities to identify opportunities for market share growth and enable effective business threat mitigation • Oversee development of all marketing work product, including advertorial and technical, encompassing product manuals, case studies, press releases, news articles, ad copy, product whitepapers, and other print and digital documentation • Collaborate closely with R&D and Regulatory Affairs/Quality Assurance to ensure product development meets marketing and financial objectives and monitor product performance to ensure it aligns with the needs of the market

2013 - 2016

Eisenhower Medical Center - Careers

Business Development & Physician Marketing

The premier health system and only not-for-profit medical center in the Greater Palm Springs area, including a 463-bed ANCC Magnet®-recognized teaching hospital. • Identified and obtained market intelligence and analyzed physician utilization/referral data to create and implement data-driven business cases and strategic plans • Cultivated long-term and productive relationships with prospective and existing healthcare provider partners to capture larger shares of inpatient admissions and outpatient referrals to the health system • Developed and maintained a cloud-based CRM portal with real-time reports and dashboards for physician relationship management and referral tracking • Led cross-functional work teams involving departmental directors, service line managers, and key physician stakeholders to implement growth strategies that increased revenue and market penetration, including underserved patient populations • Supported leadership in the annual business planning process and internal & external business development initiatives

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2012 - 2013

iPayment, Inc.

Director of Business Development

A tech company focused on payment processing services, including the healthcare industry. • Identified reseller channel business opportunities in the medical field (e.g. physician practices, tradeshows) • Pursued sales leads with prospective partners, presented value proposition, and negotiated favorable terms to close deals • Deployed internal resources from multiple departments to deliver on partnership deal requirements • Created and delivered proposals to prospective partners as well as regularly presented to senior management on progress

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2011 - 2012

iPayment, Inc.

Director of Marketing & Product Management

• Defined and deployed overall product vision and go-to-market business strategy for a SaaS-based software product aimed at small businesses to strengthen customer retention • Identified 3rd party vendors/partners and negotiated contract terms in addition to managing ongoing business relationships • Oversaw technical development and product management while directing the engineering, marketing, and creative teams • Developed and executed sales & marking plans that led to profitability in the 1st year of sales

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2010 - 2011

Health Advances

Business Consultant

A PAREXEL company and leading specialized strategy consulting firm founded by former Bain & Company executives to advise the management teams of Fortune 500 biopharma & device clients, as well as private equity and venture capital firms investing in the healthcare industry. • Performed as team leader overseeing several project teams simultaneously and coordinated day-to-day consulting activities; directly responsible for developing and presenting recommendation deliverables to the senior leadership team of our clients • Managed client relationships and ensured project objectives were met and achieved on schedule • Created research instruments tailored for each client project, including PowerPoint presentations and Excel models for P&L projections and forecasted financial scenarios, cost and benefit economics models, and market research surveys • Engaged in business development efforts, including sales calls, networking, and creation of a prospective client database • Example projects: private equity deal due diligence in the catheter ablation space, portfolio evaluation/prioritization for a cardiac device company, novel product market assessment for a molecular diagnostics co.

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2008 - 2010

Health Advances

Senior Business Analyst

• Analyzed and integrated findings of primary and secondary market data into concise PowerPoint deliverables • Created research instruments tailored for each client project, including Excel models for P&L projections and forecasted financial scenarios, cost and benefit economics models, market research surveys, and detailed interview questionnaires • Example projects: hospital health cost economics model study, market demand and revenue projections for a novel cardiac biomarkers analyzer, financial forecasting effects of a drug losing patent exclusivity

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2006 - 2008

Health Advances

Business Analyst

• Performed interviews with industry experts, manipulated & analyzed large datasets, and synthesized market data analyses • Example projects: in-person interviews with HIV key opinion leaders in South Africa regarding a novel drug launch

Education

Massachusetts Institute of Technology

Master of Engineering (M.Eng.), Biomedical Engineering

Massachusetts Institute of Technology

Bachelor of Science (B.S.), Biomedical/Mechanical Engineering

The George Washington University - School of Business

Master of Business Administration (M.B.A.), Healthcare Administration/Marketing Concentration

The Johns Hopkins University

Healthcare Lean Sigma Green Belt Certificate

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