Juan Fuentes

Board Member & Advisor

Cascais, PT


Office Hours

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Seasoned FinTech Senior Executive, with 25+ years experience across Brazil, Caribbean, Central and South America at multinational and national companies, with Operations & Financial background and considerable experience in a variety of executive positions – the past 20 years in the Payment and Financial Services Industry. Developing businesses for Electronic Payment Systems (EPS) and for the new m-payments market. Ability to identify and analyze problems, designing and coordinating effective and dynamic solutions, creating and developing internal and external relationships, leading multidisciplinary teams focused on agreed goals, known for providing a stabilizing influence, regardless of the situation. Strategic thinking and planning of local organizations with focus on bottom-line performance and in line with corporate strategies. Outstanding background in the implementation and turnaround of business units and start-ups of companies in Brazil and abroad, conducting negotiations with headquarters. Quick decision-maker and tactical actions executor for business opportunities and threats. Led start-ups, turnarounds, M&A and outsourcing projects. Was successful improving business indicators, such as increased sales volumes, better market share, reduced operating costs, while also obtaining higher margins. Expert team coach and mentor, building high performance teams, developing people, and developing the company's brand. Inspired to exploit emerging technologies to seize competitive advantage. Planning and implementing improvements with capacity to significantly change the ways of working, achieving high growth and increased profitability. Developed projects in partnerships with important clients like Cielo, Telefonica, Itau, Bradesco, CPM-Braxis, Oracle, Sun, Santander, Redecard, Cisco, Brazilian Gov., Microsoft, etc. Strong knowledge of Risk Management, Revenue Recognition, P&L and Security Standards to work with Public Companies in different environments.

Work experience

Dec 2020 - Present

Banco Sofisa S/A

Board Member


Mar 2020 - Present


Chairman Of The Board

Mar 2020 - Present

ePharma - Inovação, Integração e Cuidado em Saúde

Independent Board Member

Oct 2019 - Present

Magnetis Investimentos

Independent Board Member


Oct 2019 - Present


Independent Board Member


Oct 2019 - Present

Bain & Company

External Advisor for Bain Advisory Network

Nov 2016 - Present


Advisory Board Member

Economic Empowerment Brazilian Fintechs Association

Oct 2014 - Aug 2019

PagSeguro PagBank

Managing Director

May 2015 - Jul 2019

Câmara Brasileira de Comércio Eletrônico

Board Member

Economic Empowerment Brazilian Chamber of E-Commerce


May 2012 - Sep 2014


Head PayU Brazil (Bcash)

Sep 2008 - Oct 2011

Netset (Hypercom Group)

Services Director

As Head of Services Division (Netset), I face all type of challenges related to the evolution of our services business towards the Brazilian Payment Industry changes. From the creation of a new business culture closer to the costumers and the agility to give quick answers for the new market demands to the complete restructuring of our services organization and infrastructure, I was deeply involved on all aspects of the business. In the last years we’ve accomplished several accolades such as: - Grew Netset’s services demands, over 3 times, achieving +60k services orders per month - Restructure third parties network, reducing costs and improving performance - Design and develop a new systems platform for services business - Conduct transition merge process with VeriFone’s structure

Oct 2007 - Sep 2008

Identive ID Infrastructure Division

Sales Director - LAC (Latin America & Caribbean)

Local Start-Up to develop the Latin American market. Creating Distribution Channels on the region.

Jun 2005 - Jul 2006

Hypercom Latin America

RSD - Regional Sales & Operations Director - South Cone

Responsible for restructuring Hypercom’s South Cone (Argentina, Bolivia, Chile, Paraguay, Peru e Uruguay) operation, reorganizing commercial and administrative structures at the branch offices in the region. Reviewing partnership and distribution channels in these countries, also repositioning the brand and launching a new line of products, as well as the field services support. Responsible for the regions budget and the P&L evolution. With revenues around US$15 million year, increased continuously in more than 30% during his management. Interact with the key customers and managed directly the principal accounts. Provided the interface between the support structure based in Brazil and the different teams: IT, Control, Manufacture, Trading and Legal.


Jan 2004 - Jun 2005


New Business Director

Responsible for the strategic planning and new market segments development in the region. The main verticals develop were: Telecom, Healthcare and Financial Services. Interact directly with customers and partners in different countries of the region. Increases the regions revenues in more than 20%.


Sep 2000 - Jan 2004


Business Unit Director

Responsible for the design, deployment and delivery of the turn-key solution of the Brazilian National Health Card System, a project to identify 95 million users and 5 million physicians of the public healthcare system and integrate with more than 50 thousand services providers (Hospital, Clinics, Laboratories, etc.). A four years project with an (in company) annual budget of US$ 25 million and more than 600 people involved. Solution developed in an open source platform and awarded internationally (Duke Award – JavaOne/2003). Develop strategic alliances with large organizations to support the project: Oracle, Microsoft, Sun Microsystems, Cisco and CA.


May 1998 - Sep 2000


New Business Manager

Lead the team that wins international bid for the National Health Card System a US$45 million contract with the Brazilian government. Develop new products for the education, health and financial services areas.

1999 - 2000


Partner & Co-Founder

Jan 1994 - Apr 1998

Grupo DPaschoal

Subsidiary COO (KF Distribuidora de Prod. Farmaceuticos)

Responsible for the strong market share expansion, continuously increasing revenues and profit. Overcoming goals and reaching US$ 15 million in monthly sales. Lead the group in charge of designing the logistics, commercial and receivables systems, a cutting edge process automation. Interact with the pharmaceutical industry redefining commercial and sales area strategies. With different kind of marketing actions establish customer loyalty programs. Start the negotiations and due diligence with banks and capital ventures that ends with the company control transference.

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