Kendra Bracken-Ferguson

I am a Business and Brand Architect. I Build Transformative Brands of the Future.

Los Angeles, CA

How does this work?
About

Kendra has created, built and monetized over 200 influencer driven brands from idea inception to acquisition through data led strategies that have successfully generated over $100M in revenue through e-commerce and retail. As a brand builder and data anthropologist, Kendra has made it a business practice to build data-first businesses around niche influencers and talent primarily focused in CPG, beauty and wellness. Kendra was credited with launching the first mobile music studio licensing and rev share deal between unsigned bands, Cingular Wireless and Myspace in 2003 and has continued to build revenue generating brand partnerships and opportunities ever since. Allowing her mantra, “Carpe Diem” to guide her, in 2010 Kendra took a leap of faith and along with Karen Robinovitz created Digital Brand Architects (DBA), the first revenue-generating network of talent as the first blogger management agency evolving into a global company that upon exit to UTA in 2019, had a collective reach of 200 million. Post DBA, Kendra founded BrainTrust, a social media, and marketing agency that drove the digital brand strategy and online media presence for talent and global brands such as Halle Berry, Kelly Ripa Home, Dear Drew by Drew Barrymore, Revelations Entertainment, Sally Beauty, Under Armour and many more before merging the agency into CAA-GBG (Creative Artists Agency and Global Brands Group Holding Limited), the largest brand management agency in the world, becoming their first Chief Digital Officer to drive monetizable commercialization strategies for brands and talent. After CAA-GBG, Kendra created a strategic partnership for BrainTrust with Beautycon, the fastest-growing, immersive beauty experiential company in the world. Now focused on brand management, representation, and development, BrainTrust is a global agency focused on building transformative brands of the future. After a long-standing relationship as Halle Berry’s Business Partner, the two launched rē•spin, Halle’s new health and wellness brand in 2020.

Ask me about
Air
Work experience

Apr 2020 - Present

rē•spin

Partner & CEO

Apr 2020 - Present

BeautyUnited

Co-Founder

BeautyUnited is a coalition of leaders - founders of cult brands, senior executives and industry heavyweights – who drive innovation and creativity through new models of leadership. Mobilized by BeautyUnited’s powerful network of brands, celebrities and influencers, and loyal consumers, our programs provide education and access to serve the next generation of beauty leaders.

logo

Jan 2019 - Present

Influencer Marketing Association

Board Of Directors

The Influencer Marketing Association was founded in 2018 as the official trade organization committed to protecting the authenticity and ethics of influencer marketing. Influencer marketing is defined as real people telling real stories about the brands, products and experiences they love. Our mission is to drive growth in influencer marketing, advocate on behalf of influencers, marketers, and consumers by ensuring ethical standards are met and serve as the go-to resource on best practices, measurement standards, and trends. The Influencer Marketing Association was founded by a group of pioneering influencer marketing agencies and networks whose founders continue to lead the influencer marketing industry today.

logo

Apr 2016 - Present

Forbes Agency Council

Official Member

logo

Jan 2016 - Present

Cayton Children's Museum

Board Member

The first museum of its kind in Los Angeles, the Cayton Children’s Museum offers 21,000 square feet of discovery-based exhibits, immersive play and hands-on learning for children ages 0-10. With robust public programs, workshops, classes, camps, and arts and cultural activities offered seven days a week, the museum is designed around core universal values, giving children, youth and families a unique space to practice being their best selves.

logo

Dec 2015 - Present

BrainTrust

Founder

BrainTrust is a brand development, management and representation agency focused on building transformative brands of the future. Over the last 5 years, BrainTrust has partnered with over 100 brands to help launch, grow or accelerate their online and off-line presence. We are strategic partners that ideate, execute and hold ourselves accountable to bringing your vision to life.

May 2019 - Apr 2020

Beautycon Media

Chief Business Officer

Beautycon is the world’s original and leading experiential beauty brand known as the mecca for every major brand, talent, and commercial partner throughout the industry. Our business is fueled by a diverse primary Gen-Z community compromise of over 250,000 individuals united by their passion for redefining beauty. Our immersive experiences revolve around programming that is both entertaining and educational, featuring a roster of world-class and emerging innovators curated from across the pop culture spectrum. Our renowned festivals, retail pop-ups, and soon-to-be online platforms provide beautycon’s community with peerless opportunity to discover, create, inspire and engage with each other and the brands they love.

logo

Mar 2018 - Apr 2020

BlogHer

Advisory Board Member

About BlogHer: BlogHer, part of SheKnows Media, is the largest community of women who blog: reaching 100 million through blogs and social media each month. BlogHer is a community and media company created in partnership with women in social media. Engaged, influential and info-savvy, these women come to BlogHer to seek and share advice, opinions and recommendations.

Jan 2018 - Mar 2019

BrainTrust CAA-GBG Global Brand Management Group

Chief Digital Officer

In January 2018, The BrainTrust joined CAA-GBG Global Brand Management Group (CAA-GBG), the world’s largest brand management company and a subsidiary of Global Brands Group to enhance CAA-GBG’s digital and social media capabilities. The BrainTrust now known as BrainTrust CAA-GBG has expanded globally with a presence in Los Angeles, New York and London. About BrainTrust CAA-GBG: BrainTrust CAA-GBG is a specialized digital marketing and social media agency at the pulse of culture and creativity. We partner with the world's most innovative brands, people and institutions to develop and execute data driven socially led strategies and campaigns that boost awareness, demand engagement and impact the bottom line. About CAA-GBG: CAA-GBG is a global brand management and experience company striving to connect brands to consumers in innovative ways. Through our unparalleled network, worldwide pop cultural insights, and cutting edge creative & commercial strategies, we grow brand affinity and revenue seamlessly. We find new ways for brands to matter – unfolding new categories, experiences, markets, and events. CAA-GBG is founded at the intersection of commerce and culture – we are your brand extension and experience partner.

logo

Jan 2013 - Dec 2015

Digital Brand Architects

Co-Founder and Chief Operations Officer

logo

2010 - Apr 2015

Digital Brand Architects

Co Founder

logo

Oct 2010 - 2013

Digital Brand Architects

Co-Founder and Managing Director

Digital Brand Architects is a full service innovative social media agency that specializes in social media strategy development and execution. Through 25-plus years of experience, we have developed unparalleled relationships with top brands, companies, magazine and media properties, influencers (online and off) and key constituents across multiple industries and segments. We work with internal teams to develop out-of-the-box strategies, as well as measurable initiatives, campaigns and events with a holistic 360-degree approach. Digital Brand Architects has two distinct arms; Digital Brand Architects Media, provides social media consultancy (strategy and execution) and Digital Brand Architects Management, online talent management agency. Digital Brand Architects Media: - Strategic online planning, overarching communications, from concept to implementation - Web site consulting, from ideation to completion - Effective social media campaigns across the internet, i.e. Creative, strategic blogger outreach that cuts through the clutter - Interactive, stand-out blogger, consumer, and VIP events - Social media channel development (content, best practices, applications, etc.) across all platforms - Sweepstakes, contests, promotions, apps, mobile - Partnerships with online/offline properties - Editorialized content, including “ghost blogging,” trend reports and magazine-like copy - Company immersions, classes, summits, conferences - Vendor relations and introductions (the best of class vendors who offer us the sharpest prices) Digital Brand Architects Management: - Online Talent Management agency with global reach and expertise - Represents online publishers and bloggers working in fashion, beauty, style, technology, sports and music - Serves as the access point through which bloggers and brands intersect to create unique partnerships to enrich entertainment and brand experiences

Aug 2008 - 2012

New York Women In Communications

Board Member

2008 - 2012

New York Women in Communications

Board Member

Jun 2009 - Oct 2010

Polo Ralph Lauren

Director, Digital Media, Corporate Communications

Previous Director, Digital Media, Corporate Communications at Polo Ralph Lauren. Kendra worked across the brand management, marketing, advertising and public relations teams to develop and drive a cohesive approach to social media. Ms. Bracken-Ferguson is responsible for the launch of the company’s first dedicated social media influencer program.

logo

Mar 2008 - Jun 2009

Fleishman-Hillard

Vice President, Digital

Delivering Results Through Digital Media Solutions Fleishman-Hillard’s worldwide Digital team provides full-service digital media solutions to support integrated communications and marketing programs. We support programs with essential digital techniques such as online editorial outreach, social media management, search marketing and optimization, mobile marketing, online display advertising and word-of-mouth campaigns. Members of our team pioneer metaverse marketing and explore communication opportunities in virtual worlds. And nothing would make sense if we didn’t offer intelligent and meaningful analysis. Clients turn to us to evaluate success. Our tools help us identify and track online influencers, monitor discussions throughout the blogosphere, and measure Web site and social media program success.

logo

Jul 2002 - Mar 2008

Fleishman-Hillard

Vice President, Youth and Mobile Marketing

Today’s young people have mastered the art of multitasking and peer-to-peer communications. They completely control the news that they receive, as well as how and when they receive it. Fleishman-Hillard youth and mobile marketing focuses on helping our clients reach and engage this highly influential market. .

May 2001 - May 2002

Pacers Sports and Entertainment

Community Relations

Reported directly to the VP of Community and Player relations for the Indiana Pacers. I was specifically responsible for managing the family room for all home games, organizing and managing player specific requests and executing commuity events.

Talk to Kendra

@ Copyright 2020 OfficeHours Technologies Co.