Mark Blair

Media | Technology | EdTech | Digital

London, GB


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Strategic commercial operations leader with significant experience in driving revenue growth for technology pioneers across a diverse set of geographies including EMEA, APAC, Japan and the Americas Sat on ExCom and senior leadership teams (SLT) with accountability for sales, customer success, business development, strategy, operations, marketing, professional services, consulting and product management Experience scaling revenues to $55M+ and leadership of teams of over 80+ staff

Work experience

2020 - Present




2019 - Present

Watching That


Advisory position assisting with growth and funding. Watching That is building a video intelligence platform uncovers the missed opportunities that are impacting video advertising revenue.


2017 - 2019


Senior Vice President International

9 year tenure with Brightcove as a key part of the senior leadership of the company through a journey from $40M in revenue and 200 staff to $200M in revenue and 650 staff including a successful $1B IPO on NASDAQ. Accountability and leadership for revenue, sales, customer success and marketing across all international markets, Europe, Asia, Australia & New Zealand. Responsible for growing revenue to over $55M and leading a team of 80 sellers, customer success and marketers. Significantly exceeded bookings and retention goals delivering 30% revenue growth across the international geographies delivering the highest regional performance within Brightcove during my tenure Reported to the CEO and sat on the ExCom / senior leadership team (SLT) contributing to strategy, product and M&A activity. Key member of the successful Ooyala acquisition team


2015 - 2017


Vice President, EMEA

Designed and executed a turnaround strategy for Europe, Middle East and Africa regions which was contracting sharply in revenue and experiencing significant CSAT issues driving down retention. Reinvigorated the organisation with a strong focus on customer success and industry domain experience and technical capability. This led to record revenue and customer retention across multiple quarters and 4x increase in NPS. This led to reversing the negative revenue decline and delivering double digit growth by 2018 Accountability and leadership for $30M in revenue and a team of 35 sellers, customer success and marketers


2010 - 2015


Vice President, Asia Pacific

Designed and executed successful market entry strategy into Asia Pacific. Built out the team and provided strategy, leadership and accountability across revenue, sales, pre sales, marketing and customer success Quickly became the market leader in the region securing most major media broadcasters and publishers throughout the region and driving outsized growth for Brightcove from a global perspective Brightcove, was a pioneer in providing an end to end video streaming capability via an enterprise SaaS platform. Founded in 2004, it went public in 2012 with a market cap of $1B USD

2008 - 2010

Adobe Systems

Product Management Leader

Led product strategy, management and operations for Adobe Connect Pro which was Adobe's early SaaS platform for enterprise collaboration, a $50M line of business in the enterprise business unit. Owned initiative to drive revenue growth via partnership strategy with conferencing service providers (CSP's) and telecommunications operators. Built out and executed against business case to secure funding, recruit and enable partners, managed product roadmap to provide highly differentiated offering in the market The strategy proved successful securing multiple partners and leading to significant incremental revenue growth for the Connect Pro product line.


2005 - 2008


Professional Services Leader, Asia Pacific

Built out the strategy and recruited team for the initial professional services capability for Adobe in the region. Led change management and strategy internally within the sales organisation and externally with key partners to successful integrate and adopt professional services as a key strategic lever for enterprise sales penetration


2004 - 2005

Macromedia, Inc.

Business Development Manager, Asia Pacific

Led business and market development for Macromedia's enterprise business unit across Asia Pacific Designed and launched the regional go-to-market strategy for the Macromedia's enterprise application development platform, Flex. Secured numerous lighthouse customers across Asia Pacific Reinvigorated Macromedia's enterprise web application development platform, ColdFusion by designing and executing an intensive install base sales and marketing program which led to year on year revenue growth Member of the senior leadership team (SLT) for the Asia Pacific region Macromedia, was a pioneer in web technology and was acquired by Adobe for $3.4B in 2005


2002 - 2004

Wily Technology

Pre Sales Director, Asia Pacific & Japan

Delivered successful market entry into Asia Pacific & Japan. Drove customer acquisition and revenue growth across the territory. Secured numerous lighthouse customers including Qantas, Westpac and Telstra. Built out regional channel program including identifying, recruiting, enabling key partners across Singapore, Hong Kong, Korea and Japan Wily Technology, was the pioneer in Application Performance Management. Founded in 1998 and acquired for $375M by Computer Associated in 2006.

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