Megan Pruce

Vice President, Business Engagement Strategies at Vanderbilt University Medical Center

How does this work?
About

Marketing and Communications change agent, wired to drive growth, increase internal and external stakeholder engagement, improve the customer experience, and build B2C and B2B businesses and brands at all stages; Polished, proactive and politically-savvy strategist who is known for developing and delivering creative solutions far beyond a typical marketing scope and meeting businesses where they are while building a scalable path to sustained growth; Drawn to ambitious, fast-paced, goal-driven organizations; Attracted to challenging work that needs a mix of skills and experience to initiate change and to deliver value in today's environment; Experienced in building effective strategies and relationships to engage, activate and retain a variety of internal and external customer groups, and building a culture that enables the success of teams large and small; Firm believer that marketing and communications skill sets are strong assets to healthcare provider organizations today as we diligently work to engage in more meaningful, personalized ways with patients and employers, and incorporate their voices in all that we do.

Work experience
logo

Mar 2016 - Present

Vanderbilt University Medical Center

Vice President of Business Engagement Strategies

As Vice President of Business Engagement Strategies at Vanderbilt University Medical Center, Megan leads a talented team that supports the medical center’s marketing, communications, engagement and growth-related initiatives as it works to transform its model of care and deliver innovative solutions to the B2B2C market.

Nov 2014 - Mar 2016

ReviveHealth, a Weber Shandwick company

Vice President

Act as team and client lead, responsible for building client relationships, leading strategy development, contributing to agency business growth, and quality oversight of integrated marketing communications programs for hospitals and health systems across the country • Create and manage marketing and communications projects for a portfolio of 8+ clients, including rural, urban and suburban hospitals, national and regional for-profit and not-for-profit health systems, and major academic medical centers across the country • Develop and execute marketing projects including go-to-market campaigns, digital audits, content marketing programs, brand analyses and rebranding efforts, market research, department restructuring recommendations, digital marketing, and corresponding training sessions for client teams • Devise and manage communications projects including internal communications strategies, physician communications, executive leadership and media training, social media strategy, strategic writing and editing • Provide on-demand crisis communications support for financial issues, quality and patient safety issues, legal matters, challenging media inquiries, religious/theological controversies, and political/legislative challenges • Serve as agency thought leader for key insights and background on hospitals and health systems marketing and communications efforts, as well as the larger healthcare landscape

logo

Sep 2011 - Oct 2014

Cleveland Clinic

Corporate Communications Director

Provide communications counsel and strategy for the business and clinical priorities of a $6.5 billion global healthcare system. Build awareness, preference, volume and reputation across multiple internal and external stakeholder groups. Mitigate constant crises and position sensitive business activities to protect the brand and reputation of a 93-year-old institution. • Solidified Cleveland Clinic’s thought leadership status during the Affordable Care Act (ACA) deliberation and implementation process through influential media stories (Time magazine, NY Times), strategic events (National Press Club) and capitalizing on key moments (Medicaid expansion, SCOTUS ACA decision, open enrollment, etc) • Led PR strategy to support CEO’s new book, The Cleveland Clinic Way, which capitalized on ACA moments to garner key coverage on Meet The Press, Fox News, CNBC and more • Planned all PR, event logistics and speaker preparations for Feb. 2014 press conference in Washington, DC, that brought together Senators McCain and Reid and boxing industry luminaries in support of continued funding for Cleveland Clinic’s Professional Fighters Brain Health Study, resulting in ESPN, The Wall Street Journal, and Time magazine positive stories, and funding opportunities • Developed internal and external communications roll out strategy for $2 Billion comprehensive philanthropy campaign, which included executive buy-in on proposed recommendation to delay announcement in light of other conflicting corporate news • Orchestrated media strategy and served as red-carpet TV correspondent for annual fundraiser; social media reach of 27 Million and 500+ media hits, including: 5 unique Associated Press articles, 2 articles on Time.com, a feature story with photo in USA Today, and TV segments on E! News, Extra TV, Fox News, ABC, ESPN2 and HBO Buzz • Known as “the strategist” and leadership’s “go-to” for communications counsel on major institutional priorities like M&A activity, strategic partnerships

logo

2010 - 2011

Cleveland Clinic

Senior Manager, Corporate Communications

Identified and positioned news that could support the business objectives of multiple clinical and administrative areas. Developed strategies for communicating with key stakeholders, including local/national media, current/potential patients, donors, government officials, employees. • Coordinated in-person visits with national reporters and producers resulting in feature stories on clinical and institutional priorities in Time magazine, US News & World Report, Bloomberg News, The Wall Street Journal, Newsweek, The New York Times, Associated Press • Created and executed volume-generating communications campaigns for 2 of largest areas of health system: the Neurological Institute and Taussig Cancer Institute • Designed communication strategy around launch of innovative, first-in-human clinical trial for Multiple Sclerosis, including collaboration with National MS Society, local and national press outreach, legislator meetings and Congressional briefing in Washington, D.C., resulting in commitments to increase funding and governmental support for project • Collaborated with Marketing to ensure media coverage could be leverage for potential patient volume by upping pay-per-click buys of key terms and optimizing search terms • Oversaw day-to-day work and professional development for team of 3 associates • Managed crisis communications and mitigated negative situations for the Institution through collaborations with Legal, Tax, Government Relations, Ombudsman's Office

logo

2008 - 2010

Cleveland Clinic

Manager, Communications and Public Affairs

Primary point person for all proactive and reactive trade and consumer press inquiries for Glickman Urological & Kidney Institute (GUKI), OB/GYN & Women’s Health Institute, Wellness Institute, Nursing Institute and the Children’s Hospital. • Created media strategy for new and existing clinical programs to target local and national media, including first transumbilical kidney donation (Associated Press, Reuters, CBS Radio) and the launch of the Lifestyle 180 program (Time magazine, The Today Show) • Developed customized information-gathering and relationship-building strategies for each Institute based on personalities, politics and challenges/opportunities at play • Secured “Clinical Center of Excellence” distinctions for GUKI and OB/GYN, and developed comprehensive PR, marketing and internal communications plan to maximize awards

logo

2005 - 2008

American Greetings

Communications Supervisor

Served as primary contact for all media inquiries, company spokesperson and lead pitcher on all proactive media outreach plans focused on influencing consumers, investors, retailers and the community. • Created and executed media relations plan for Summer 2007 funny card relaunch, including articles in USA Today, Star Magazine, In Touch magazine, Associated Press and The New York Times, which resulted in best sales of summer funny cards in 10 years • Devised media stunts to further key business initiatives, like creating life-size birthday card for Ellen DeGeneres that received airtime on her show, and partnering with City of Cleveland and Cleveland Cavaliers on thank you card-signing event for team • Secured media coverage for key campaigns that resulted in increase from 200 Million to more than 600 Million media impressions (FY ’07 to FY ’08), and managed annual budget • Developed new PR strategies to support rebranding effort aimed at key female consumers, incorporating third-party experts that aligned with key attributes, pilot sampling program, in-store activations and influencer program • Crafted creative pitches tied to new social trends to garner positive media attention for seasonal cards year after year, including Associated Press coverage for both “Anti-Valentine” trend, and modern depictions of mom on Mother’s Day cards • Managed corporate pressroom editorial calendar and timeline, and wrote content for internal, external and executive audiences

logo

May 2004 - Dec 2005

Bratskeir & Company

Account Executive & Senior Account Executive

Developed and executed PR campaigns for CPG clients, including Tylenol, Garnier, Chiquita; The New York Times profiled my journey from Salt Lake City to New York City in March 2005. • Spearheaded PR and grassroots marketing strategy for Bear Naked to catch attention of big-box retailers and major cereal companies; bought 1 year later by Kellogg for $60M • Designed 50th Anniversary PR campaign for Tylenol, including KOL strategy, Associated Press feature, marketing tie-in to major city marathons, and messaging strategy that emphasized “safe and trusted” (in light of1982 recall) and highlighted full product portfolio • Maximized Garnier’s NASCAR sponsorship by creating “Style Pit Crew” to do racetrack makeovers, resulting in Glamour magazine, STUFF magazine and Good Morning America features, and orchestrated 3 racetrack consumer activation events to reach race fans • Launched childhood obesity platform for Chiquita, including 16-market media tour with Miss Chiquita, in-store activations with major retailers, and tour newsletters for employees • Created and maintained budget tracking systems for million-dollar accounts • Managed 5 assistants and 2 interns, and acted as primary agency contact for clients

May 2003 - May 2004

The Intrepid Group

Account Executive

• Developed PR and cause-marketing campaign to launch first international franchise of Ben’s Cookies (UK), including school supply drive that drove consumer foot traffic, product sampling and multiple touch points with local media resulting in positive, feel-good stories • Pitched stories that highlighted Salt Lake City and region to potential business and leisure travelers in support of multiple lodging properties and regional attractions, including placements in Sunset magazine, multiple in-flight publications and local/national TV

Education

Syracuse University

Master of Science, Public Relations

State University of New York College at Fredonia

Bachelor of Science, Communications

Talk to Megan

@ Copyright 2020 OfficeHours Technologies Co.