Mike Plescia

Commercial leader focused on exceeding revenue & profitability goals for patient-centered med device & digital health technologies.

How does this work?

15+ years of deep and broad medical device and digital health commercial leadership experience, with a focus on optimizing commercial & product strategy, while effectively executing to exceed business goals. 8+ years in marketing strategy and execution, including global + US focused upstream/downstream product marketing and strategy, product planning, launch planning and execution, market development, and commercial operations. 8+ years in healthcare sales including key account management, business development, sales training, and field sales. Additional areas of expertise: cardiovascular products and services, cardiac rhythm and ablation, healthcare AI, diagnostics, clinical wearables , patient monitoring, value-based care, acute/chronic/home care, capital equipment, healthcare economics, health system strategy, care pathway development, renal care, neurology, surgical and dental implants.

Work experience

2021 - Present



Provide industry insight & business expertise to life science clients, with a focus on market assessment & commercial strategy across a range of MedTech markets.


2019 - 2020

Outset Medical, Inc.

Director, Marketing (Business Lead)

Led commercial strategy and execution for novel home dialysis product within chronic business segment (health system/clinic/home), enabling revenue growth and sales funnel expansion. Developed launch plans, including value prop/positioning and messaging, communication strategy, account targeting/segmentation, market assessment and competitive intel, sales strategy, pricing/contracting, KOL development, forecasting, clinical evidence planning, economic value story, digital marketing plan, patient engagement strategy, and field tools.


Mar 2018 - Oct 2019

iRhythm Technologies, Inc.

Sr. Product Manager

Led cross-functional teams in commercial planning and execution for ~$200M cardiac monitor, including product portfolio & roadmap planning, multiple impactful launches, operational improvement, field actions, phase in/phase out strategy, market research and analysis, VOC, new product pilots, journey mapping, and mobile app enhancements.


2016 - 2018


Principal Strategic Solutions (Account) Manager - Cardiac and Vascular Group

Led regional key account (health system) sales/marketing strategy and execution for cardiovascular product portfolio, including revenue bolstering market development and value-based care initiatives.


2015 - 2016


Principal Commercial Operations Manager - Cardiac and Vascular Group

Managed value-based care sales and solutions operations in key account (health system) group (~$1.1B/year). Dual role as Strategic Solutions (Account) Manager for Midwest Region.


2013 - 2015


Sr. Global Product Manager

Oversaw launch planning + execution for two MRI-safe products within pacemaker business unit, exceeding share gain and pricing objectives in all major markets (Europe, US, and Japan). Led product strategy for next gen transcatheter tech, securing funding for further development.


2012 - 2012


Marketing Associate (MBA Summer Intern)

Developed launch plan and marketing collateral within structural heart business unit.


2010 - 2011


Field Sales Training Manager

Developed training plans and mentored Territory Managers across West Area, enabling FY11 Region of the Year.


2009 - 2011


Regional Technology Specialist (Captain)

Regional and national training responsibilities for image guided surgery system. #1 of ~120 Territory Managers in CT guided system sales during first year of launch.


2007 - 2011


Territory Manager

Grew annual revenue of surgical products by ~85% and exceeded overall sales goals by avg. of 114% to plan. Exceeded FY08–FY11 targets, earned two "President's Club" Incentive Trips (FY10 & FY11), & received lifetime growth award.


2005 - 2007


Sales Representative

Negotiated 100+ contractual agreements, producing over $3M in total revenue and earning several sales goal awards.


2005 - 2005


Sales Associate


2011 - 2013

Duke University - The Fuqua School of Business

MBA, Health Sector Management, Market Analysis and Strategy

2000 - 2004

University of Southern California - Marshall School of Business

BS, Business Administration, Marketing and Entrepreneurship

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