Nick Talbert

Director of Digital Marketing and Marketing Operations

Sacramento, CA

2

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About

My former roles had me in charge of thinking through the 1000's of possible goals or motivations that marketers could want to achieve. Then, while working with product and engineering teams, building software that aides the automation for successful data-driven campaigns. Because of this background, I have seen the inner workings of how thousands of how start-ups to fortune 500 companies have structured their marketing and the optimized results. I'm always on the hunt for interesting marketing and data projects.

Ask me about
data syncing
digital marketing
CMS Tools
CRM add-ons
Hubspot
Salesforce
Wordpress
marketing measurement
data visualization
Syncari
Census
Mulesoft
Tray.io
Pie Sync
Zapier
Synari
MuleSoft
Work experience
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Feb 2021 - Present

Quartile

Head of Marketing

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Oct 2018 - Jan 2021

Certent, Inc.

Director, Digital Marketing and Data Operations

• Customized web templates for better SEO/PPC optimization, established Hubspot as a base marketing tech platform implemented data validation process. • Increased monthly organic search traffic to the website by 5x, from 3K monthly visits to 15K and increased efficiency of all PPC campaigns by 5x, while increasing the total volume of digital leads also by 3x. • Increased productivity of the marketing production team by nearly 5x, from an average of 12 discreet projects per week to over 50 projects on average. • Increased lead velocity to SQL by 4x, from an average of 157 days to 40 days, while increasing total volume of SQLs • Stood up a logic-based connector between Hubspot and Netsuite, using Syncari, establishing an elegant solution for real-time data syncing and increased communications between the sales and marketing teams. • Installed W-shaped attribution model and demand gen forecasting across the entire journey from lead to prospect to customer, improving and increasing marketing investment modeling and prediction

May 2015 - Jan 2021

MarketBoundary

Marketing and Growth Consultant

• Product-market fit and growth marketing consultant/tactician for nine early mid-stage start-ups. • Client Include Albert.ai (Artificial Intelligence Marketing); I.Q. Media (Searchable T.V. data); VideoAmp (Addressable T.V.); VIGR Lifestyles (e-commerce); Personal Health Cloud (Personal Health Data Storage); Latent.ly (Data Analysis Marketplace). • Created go-to-market positioning and execution plans that focus on implementing both marketing and product decisions based on the most unbiased feedback available at the time (e.g., web traffic, surveys, search results, social tracking, competitive tracking, etc.). • Results: Both VideoAmp and Alibert.ai were able to present plans and receive additional rounds of funding. IQmedia was acquired. Latent.ly did not receive additional rounds and was forced to fold.

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Mar 2018 - Jun 2018

phenomenon

Freelance - Strategy Consultant

- Reconfiguring product messaging architecture under a newly developed master-brand - Leading go-to-market strategy and material creation for product launch across four product categories - Developing new pitch material for the sales team to unveil new branding and messaging

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Aug 2017 - Mar 2018

VideoAmp

Freelance - Senior Director Product Marketing

- Tasked with installing product marketing process and expertise for a video advertising data management and bidding platform, explicitly targeting customers in the addressable TV market - Improved go-to-market strategy, schedules, communication between marketing and client services- Responsible for positioning, competitive intelligence, and overall marketing/sales story of all products and solutions, resulting in a dramatic shift in tone and personality of the outbound messaging for the company

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Aug 2014 - May 2015

Adap.tv

VP, Product and Marketing Strategy

- Responsible for the go-to-market planning for $600 million of recently acquired companies - Created the customer design partner program, which consisted of the main partners (7-10 of the top 50 online advertisers), including Verizon, Bank of America, Kraft and Target, as well as representatives from the four agency holding companies. AOL used the program to give market feedback for product design, competitive comparisons and to aid in prioritizing critical projects for R&D • Built sales learning portals used to position the product effectively with AOL sales and service teams consisting of over 500 sales and account staff from 15 different countries

Jan 2009 - Jul 2014

Sizmek by Amazon

Vice President Product Marketing

- Led a matrixed team for global go-to-market strategy and execution for a full suite of 13 products generating over $250MM in revenue - Transformed team of nine from technical experts to marketing strategists significantly adding value to both sales and client service teams - Advised clients, such as Warner Brothers, Time Inc, Tesco, Mazda, United Airlines, Kayak.com, KIA, Nestle-Purina, AT&T, Target.com, with best-practices for data-driven dynamic creative and multi-channel digital media strategies to increase acquisition and retention - Successfully revamped and streamlined sales training/documentation processes enabling a global sales team of 154 across the U.S., Europe, Asia, and Latin America to improve close rates by 35% and increased upsells by 65% - Worked with client services to install a dramatic shift in pricing strategy from a volume-based to a SaaS-based model for all platform, creative and data products to improve forecasting, lower unit pricing and drive product count – oversaw pilot in the Asia/Pacific market

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Feb 2008 - May 2010

Academy of Art University

Adjunct Professor, Marketing Strategy

Teaching marketing foundations and strategy for undergraduate and graduate students

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Feb 2008 - Jun 2009

T3

Strategy Director

Developed creative marketing/branding strategies and led post-implementation measurement for a diverse portfolio of more than 11 agency clients within the telco, technology and service industries

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Apr 2006 - Mar 2008

Mortar

Planning Director

Responsible for the qualitative and quantitative market research budget to validate campaigns, inspire creative teams or unearth customer truisms - Tasked with writing the perfect creative brief for a wide range of products including Napa Valley Foods Inc., Argyle Winery, Golden Gate University, St. Mary’s Hospital and AIDS Lifecycle - Managed 20+ new business efforts, pulling together pitch credentials, a proposal, and an overall market research which led to an average success rate of 83% - Built and led a team of four planners and junior planners

Feb 2005 - Jan 2006

Tattoo Brand Consulting

Senior Consumerist/Brand Strategist

Managed brand strategy and consumer insight research for Yahoo Inc, Discovery Communications and Conde Nast Publications

2005 - 2006

Ammo Marketing, Deputy Consulting, Mortar, Carat Fusion, Freestyle Interactive

Strategy Director

Led major research study gaining consumer insights from triathletes, marathoners and intensive sports trainees to develop key messages and identify target audiences for a mass launch of Cadbury-Schweppes’ Accelerate sports hydration drink Spearheaded new branding and labeling strategy for Argyle Wines re-establishing Oregon Pinot as the market leader in response to intense competition with Santa Barbara wineries following success of the film, Sideways – winery increased profits by 30% as a result

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2002 - 2005

Carat

Media Supervisor

Acquired unprecedented exposure and responsibility on more than 10 accounts – successfully managed up to three clients simultaneously each with media budgets of up to $12MM Served as agency expert on online video execution advising pitch teams for 10 major clients across four U.S. offices successfully winning over $20MM in incremental revenues for the agency Nominated by Carat Fusion for Ad Age’s “Top People to Watch Under 30” report

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2002 - 2003

Freestyle Interactive

Media Planner

Planned and executed Media Plans for EA Games

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