Nouman Javaid

E-Commerce | Digital | Market places | Strategy | CRM | ASO

Milton, CA

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About

E-comm, Digital Strategy, Product Development and Management & Business Execution professional with proven ability of transforming under-performing business through development and implementation of new aggressive, sustainable strategies. Experience of reversing negative sales trends, controlling costs, improving efficiency and delivering multi-million profit increases. Project management ownership with deep B2B and B2C experience within complex organization that is global leader in its fields. Strategic thinker who enjoys challenge of analysing tough and changing market conditions to generate operational plans that will achieve goals coupled with creativity with strong interpersonal skills to influence and inspire teams and customers alike.

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Alma
B2B BNPL
Customer
Balance
Work experience
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Apr 2021 - Present

Cubert Inc.

Director Of Ecommerce

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Apr 2021 - Present

FitTrack

Director Of Ecommerce

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Nov 2020 - Present

Taaglio Consulting

Co-Founder

Taaglio Consulting transform businesses digitally. We design content, curate executive presentations and create websites & apps for companies who understand the significance of digital assets and aim to invest in the future. Our experts help entrepreneurs streamline their digital planning efforts and spearhead growth initiatives to reinvent their businesses by following industry best practices that we bring to the table. Our core expertise lies in preparing businesses for success in the future – which will inevitably be tech-driven.

Jul 2020 - Mar 2021

YM INC.

E-Commerce and Digital Director

Responsible for launching most brands on Marketplaces like Amazon and Walmart. (Launched Charlotte Russe in first 20 days) • Tasked with relaunching Forever 21 website in Canada after YM acquired the license for Canada in 2020. • Full charge of building website including UI/UX design and ensuring better customer experience to increase engagement and sales conversions. • Heading the merchandising team, having to display and upload 1000s of new styles each week and making sure the products are in symmetry. • Responsible for over Amazon advertising budget and managing the Amazon Channel. • Overseeing the marketing calendars for emails and social media platforms to ensure brand gets space in retailers marketing initiatives. • Identification, negotiation and implementation of new marketplaces. E.g. Target+ in US.. • Usage of best in class online tools including AI and smart predictors to ensure user journeys are perfect. • Responsible for hiring a brand new team of 5 individuals. • Close coordination with buying team to ensure the best styles are being sourced for brands I look after. • Implementation of best in class digital tools on to ensure the website gets more sales. • Global launch of Charlotte Russe.

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Sep 2018 - Jul 2020

NUDESTIX

Director Of Ecommerce

Responsible for overall E-commerce of the company worth over $40M. and to increase revenue to +250%. Responsible for over P&L for company’s online business. • Redoing company’s website to ensure smooth e.com transactions and enhanced customer experience. Leading the project with the agency. • Revamping of the full UX/UI design of the site leading the creative department. • Management & coordination with retailers for online business, marketing opportunities and content, e.g. Sephora (Worldwide), Ulta, Macy’s & Amazon (Previously) etc. • Weekly and monthly meetings and calls with the retailers to ensure the brand gets the right space and attention amongst competitors. • Overseeing the marketing calendars for emails and social media platforms to ensure brand gets space in retailers marketing initiatives. • Identification, negotiation and implementation of new retailers/sellers globally. E.g. Selfridges in UK. • Usage of best in class online tools including AI and smart predictors to ensure user journeys are perfect. • Leading a team of 6 individuals responsible for coding, digital marketing, CRM management & content creation and QA. • Constant analysis of data – pre and post campaigns. • Implementation of best in class digital tools on nudestix.com to ensure the website gets more sales. • Global launch of nudestix.com.

Apr 2016 - Jul 2018

Jubilee Life Insurance Company Ltd.

Head Of Ecommerce and Marketing

• Conducted Market/Consumer research that indicated the need for an Online Insurance Portal in Pakistan • Created a new E-Commerce website specifically for insurance products by leading the Web Development Team. • Launched E-Sales for the first time in Pakistan Insurance industry and sold 500 policies on the first day. • Increased website visits and clicks by 400% through Digital Marketing tools such as SEO/SEM, PPC, Ad Words etc.

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Mar 2013 - Apr 2016

Alibaba Group

Head of B2B - Daraz.com

• Launched Infinix smart phones in Pakistan for the first time with record digital sales of 6000 phones in the first three days. • Launched the first ever online Black Friday sales event in Pakistan as a Marketing Lead. • Worked as Head of B2C and looked after nationwide sales and achieved target of revenue of USD 10m. • Led a team of specialized digital marketers, using tools such as Mailchimp, Keywords Everywhere, Social Media Marketing • Set up the B2C department from scratch through acquisition of Human Resource, strategic planning and sales enablement. • Implemented strategies for augmenting businesses, identifying and penetrating new market segments. • Strengthened relationships with key customers and ensured high customer satisfaction for repeat and referral business.

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May 2011 - Mar 2013

TPL Corp Ltd.

Country Head of Sales and Marketing

• Worked as Head of Sales & Marketing and looked after nationwide online and offline sales teams of over 75 people. • Developed and implemented Business Plans, Brand Promotion & Digital and Non Digital Marketing Plan with proven ability to achieve the pre-set sales targets. • Demonstrated abilities in implementing strategies for augmenting businesses, identifying and penetrating new market segments. • Executed proficiently operations pertaining to marketing & promotion of tracking products such as Fleet Management & Navigation and developed business plans for the achievement of these goals. • Strengthened relationships with key customers and ensured best level customer experience for repeat and referral business. • Prepared the promotions budget with corresponding distribution plans and promotional campaigns for management approval. • Collaborated closely with the management in developing the promotional campaigns in line with the overall marketing strategies. • Authorized participation in trade events, promotional collaterals, gifts and giveaways, product launches and event sponsorships.

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Jun 2009 - May 2011

TPL Corp Ltd.

Manager B2B Sales and Marketing

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May 2007 - May 2009

TPL Corp Ltd.

Key Account Manager

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Aug 2005 - Apr 2007

TPL Corp Ltd.

Customer Service Executive

Education

Karachi University

Master of Business Administration - MBA, Marketing/Marketing Management, General

2018 - 2018

Udemy Academy

Digital Marketing

2021 - 2021

Udemy Academy

Conversion Rate Optimization

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