Omar Samad

Chief Executive Officer & Director at Universal Lacrosse


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How does this work?

Corporate business development executive with a concentration in strategy, operations and finance • Proven ability to lead and grow commerce • Versatile manager with exposure to all facets of general business operations including international, licensing and product development • Extensive debt & equity capital markets and M&A experience

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Work experience

Jun 2018 - Present

Universal Lacrosse

Chief Executive Officer & Director

Sep 2017 - Jun 2018

Universal Lacrosse

President and Chief Operating Officer

May 2016 - Sep 2017

Ralph Lauren

Director, Head of Corporate Business Development

Jul 2015 - May 2016

Galt & Company

Management Consultant

Management consulting firm that advises senior management of Fortune 200 companies focusing on increasing shareholder value by developing strategies and decision processes that accelerate profitable growth


Jan 2010 - Jul 2015

Bed Bath & Beyond

Corporate Strategy & Development

Responsible for all business operations for the College Division and support International Division, reporting directly to the Chief Strategy Officer. Manage Company wide efforts to develop and execute overall strategy for division Business Development & Strategy • Instrumental in helping to drive overall college business by 22% from FY12-FY13 through an updated marketing strategy and improvements to existing customer service programs • Established new streams of revenue including a college bed kit and care package program • Create partnerships with college-related third parties, including Procter & Gamble, RED, and Distributive Education Clubs of America (DECA) for live events and digital opportunities • Spearhead campus selling initiatives through tent sales, pop up shops and co-branded ecommerce sites • Develop and oversee social media strategies for the college segment. Launched separate Facebook site in 2Q11 and a newly branded website under the Grade My Space label in 2Q13 Marketing/Operations • Actively involved in marketing initiatives including developing overall marketing plan, managing national promotional campaign and executing an omni-channel marketing trigger program • Revised standard operating procedures for campus selling events to save approximately 30% of labor costs by setting up vendor direct shipment of product direct to universities • Building a college ambassador program with universities across the US and Canada to help develop and execute student led selling and brand building initiatives Finance • Produce yearly recap of division including developing full P&L’s for all selling initiatives • Present business review and strategic initiatives to Executive Committee during yearly planning sessions • Complete full operating budget for each fiscal-year working directly with all cross functional teams

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