P
Prakash Ranjan

Digital Marketing Technology Executive - Driving Growth, Monetization, and Customer Engagement

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CUSTOMER-CENTRIC DIGITAL TECHNOLOGY LEADER with nearly 20 years of experience building and transforming multi-channel digital marketing platforms for Fortune 500, market leading companies in High-Tech, Finance, Telecom, Retail, Utilities, Travel and Hospitality (MGM Resorts International, Fisher Investments, Intuit, Visa, IBM and others) ✔ UNIQUE BLEND OF EXPERIENCE COMBINING MULTI-DISCIPLINARY THINKING in Engineering, Business and Process Improvements combined with diverse Consulting acumen leading to elegant solutions leveraging technology. ✔ CUSTOMER EVANGELIST solving for complex corporate problems with deep customer insight and curiosity, supported by deep dive into customer behavior data leading to vision, direction, and tactical execution. ✔ DIGITAL PLATFORM EXPERT integrating complex enterprise systems, collaborating with cross-functional teams in Marketing, Sales, Service, Customer Acquisition & Retention to capture customer’s voice. ✔ INNOVATIVE STRATEGIST, capitalizing on market trends, evolving and articulating new product vision to enhance the customer journey. ✔ EMPATHETIC TEAM LEADER with the ability to build a broad coalition of direct reports, peer leaders, business partners and vendors to get high performance teams operating, autonomously at highest efficiency. ✔ MENTOR AND COACH with extensive hands-on engineering leadership, recruiting, and management experience leading international teams, delivering complex architecture systems. EXECUTIVE STRENGTHS: STRATEGY ► Enterprise Architecture ► Platform Strategy ► Legacy System Transformation ► Cloud Migration Strategy ► Long-Term Business Strategy ► Digital/IT Strategy ► Monolith Decomp and Microservices SYSTEMS DEVELOPMENT ► Marketing & Advertising ► Technology Buildout ► Sales Technology ► Agile Transformation ► DevOps Modernization CI/CD Virtualization ► Data Platforms-Real-Time Data Pipeline ► Vendor Management (Off/Near Shore)

Work experience
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Jul 2018 - Present

MGM Resorts International

VP of Engineering - Marketing Technology and Digital Ventures (HIRING)

Leading MarTech and growth function within the new Digital Ventures division of MGM Resorts accelerating business transformation using technology. Developing and executing marketing and tech strategies that are aligned to customer behavior and create brand loyalty and a personalized customer journey. Helping drive all aspects of transformation including operating model, talent infusion, agile work process, platform to product mapping, defining roadmaps and tracking execution . SELECT ACCOMPLISHMENTS: ► Replaced legacy Data Warehouse with ADLS based real time streaming data pipeline and a customer data platform for next generation of personalized guest experiences. ► Defined and hired a new marketing team and Dev-Ops product management team from the ground up, defining the required experience and skillsets needed for a modern digital product team. ► Served a critical role in transforming MGM into a digital powerhouse that attracted $1B investment from IAC. ► Developed a new cloud-based customer data platform from scratch giving direct access to transactions in 1 hour reduced from 72 hours. ► Developed an MGM customer profile outside of gaming, adding customer transactions to existing profile 8x faster improving the customer journey.

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Nov 2017 - Jul 2018

Fisher Investments

VP of Engineering - Digital and MarTech

Turned around the entire technology process, remapping the customer journey and management of $100B in assets for privately held hedge fund.

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Jun 2016 - Oct 2017

Intuit

Director of Engineering - MarTech Product Development

Spearheaded large scale transformation journey to cloud, deploying architectures across the board. Scaled down a 300 outsourced team, building sustainable in-house capability with an internal team, realizing cost savings of $20M+ with 10 product teams. SCOPE: Content Marketing, Brand Management, Marketing Automation, Digital Ad buying and programmatic bidding platforms. Agile Transformation, Cloud Strategy, DevOps modernization with CI/CD virtualization, Long term business and Digital / IT strategy with execution plan, Enterprise Architecture and Platform Engineering. SELECT ACCOMPLISHMENTS: ► Scaled and insourced team of 60+ Engineers and setup “follow the sun “support model with centers in Bangalore and Paris. Grew the team internationally to support product rollout in multiple geographies. ► Implemented personalization on Machine Learning & augmented intelligence across channels, including mobile apps. ► Managed multiple engineering & product teams (in-product discovery, digital innovations, CMS, middleware, DevOps, QE, marketing automation, analytics and personalization)

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Mar 2013 - Jun 2016

Visa

Director of Engineering - Digital Marketing Solutions

Hired by executive leadership to be the Delivery Leader for Visa Marketing including Brand Management, Marketing Process Automation and Analytics. SCOPE: Conducted Resource Management (Planning, Forecast, Budgets) and Vendor Management for Active and Operational Marketing Systems. Oversaw overall architecture and technology management across marketing landscape at Visa, CyberSource and Authorize.net. SELECT ACCOMPLISHMENTS: ► Launched large scale modernization and globalization program for Visa.com moving CMS from TeamSite to Adobe AEM, launching 140+ different markets sites and applications in record time. ► Hired and built high performing DevOps teams in Bangalore and Austin in addition to Foster City. ► Led large scale department restructuring by insourcing development and operations work from 150+ Wipro contractors and transitioned it to newly formed high-performance DevOps teams. ► Implemented platform integrations including Salesforce.com, Eloqua, Strongview, Google Analytics, Tableau, Origami Logic and Yesmail.

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Jul 2011 - Mar 2013

IBM

Chief Architect - Enterprise Marketing Management

Led Architecture and Technology consulting for Enterprise Marketing Management (EMM) Solutions, under IBM GBS Smarter Commerce Practice. SCOPE: Focused on helping Fortune 500 marketing organizations achieve better analytics, optimization and actionable intelligence by leveraging combination of Unica, Coremetrics, SPSS, Web Sphere Commerce Suite and Cognos; evaluated and drove improvements to solution architecture. SELECT CLIENTS: State Farm, IL, USA ̈ BestBuy, MN, USA ̈ Huawei, Shenzhen ̈ HSN, Tampa ̈ Bank of America, Charlotte ̈ SELECT ACCOMPLISHMENTS: ► Led strategy and transformation for the Bank of America Global Marketing Organization, process mapped and made improvements supported by Unica suite Campaign and Marketing Operations. ► Conducted EMM Assessment, preliminary hardware sizing, Application Package Selection, and Technology Solutioning for Huawei Market-To-Lead process; integrated among 3 different businesses and a PLM system.

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