Rachel Bailin

Head of Product at NTWRK

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About

https://rachelbailin.com/ Experienced in consumer, video platform, Saas, and B2B product management and building product teams. 10 years experience driving products from concept to market for startups, agencies, and Fortune 500 companies. Organized, persistent, growth-focused, and creative. I enjoy building great products and communicating across teams in a fast-paced settings. Managed teams up to 20 people and worked on projects with budgets ranging from thousands to millions. Experience working with Python, JavaScript, jQuery, CSS, HTML and Git.

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Work experience
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Aug 2020 - Present

NTWRK

Head of Product

Jun 2019 - Present

Dave - Banking For Humans

Growth, Product

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Feb 2019 - Dec 2019

The Walt Disney Company

Director of Product Management

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Apr 2018 - Apr 2019

Fox Networks Group

Director of Product Management

• Launched multiple products in 18 months including D2C, TVE, and enterprise platforms • Drove optimization and opened up new growth channels •Define product goals, KPIs, and requirements in an agile environment by understanding and prioritizing end-user and business stakeholder needs. • Create user stories, wireframes and test cases to inform architecture, product development and QA. • Manage the product backlog and roadmap as well as the priorities of engineering, internal partners, third-party vendors, design and marketing to deliver effective and timely solutions while balancing technical dependencies, resourcing and other constraints. • Manage other product managers to align user experience to deliver cross- platform features and capabilities. • Analyze product performance and customer feedback. Prioritize bug fixes and new features that respond to customer needs and market opportunities. Iterate continuously on feature and functional enhancements. • Collaborate with Marketing to drive SEO as a strategic priority. • Coordinate with Growth Marketing team to understand consumer behavior and preferences in order to improve existing products and features that drive higher engagement. • Use market and customer research, industry trends / best practices, and discovery with partners to conceptualize and develop new product ideas

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Aug 2017 - Apr 2018

Fox Networks Group

Senior Product Manager

• Manage Video LIVE platform for FOX entertainment including live sporting events • Manage the product backlog and roadmap as well as the priorities of engineering, internal partners, third-party vendors, design and marketing to deliver effective and timely solutions while balancing technical dependencies, resourcing and other constraints. • Define product requirements and features • Manage SEO implementation and strategy • React experience - Sites React JS base code

Jan 2017 - Aug 2017

Interactive Digital Agency

Product Manager

•SEO optimization, user research, digital marketing tactics on behalf of client base •Worked with GoPro on GoPro Mobile video Sync project •Worked with Fortune 500 clients including Disney, Falken Tire, American Girl, GoPro •Created Saas platform for Falken Tire complete with fantasy baseball MLB partnership experience •Created UX specs, wireframes, worked with designers •Scope Definition & Management: Developed estimates, project schedules, and budgets. •Worked with Fortune 500 clients such as Disney, Microsoft, P &G •Other clients and projects include: GoPro, RedBull, Oakley, NBC •Managed projects with budgets 50k-3 million •Managed sprints and product backlog

Jul 2014 - Dec 2016

The Recording Academy (The GRAMMYs)

Product Manager

• First product hire at The Grammys - Responsible for building, hiring, developing, managing a product/project team • Implemented analytics (GA, Google Tag, Mixpanel, RJ Metrics, Segment) and reporting systems to identify new product opportunities for the roadmap including building out mobile app products • Established first A/B testing program at The Grammys using Optimizely • Managed full redesign of member Grammy Portal, new Grammy.com website, iOS/Android Apps • Managed product requirements and product development of first REST API with the development team to enable the Grammys to license content more effectively • Established and grew mobile app user base from 0 to ~1 Million with a 40% retention rate • Worked with name brands such as Pepsi and CBS to create consumer-facing experiences with a goal of engagement and retention • Worked with executive stakeholders across engineering, marketing, talent, and CEO to drive high-level product vision forward • Implemented Agile environment from scratch & established data-driven product program Created GRAMMYs Shopify store • API product development, performance requirements against usage projections, API design and usability. Design API strategy and extensibility. • Consult with API data providers and consumers on pipelines and data structures, manage usage policies and define reporting and analytics.

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Jan 2014 - Aug 2014

Tradesy

Product Marketing Manager

• Managed and launched mobile apps July 2014 • Launched lifecycle email campaigns with marketing stakeholders • Worked on back end efficiencies for the sellers platform • Gathered, analyzed, & reported key metrics on product performance for returning users and activation • Queried using SQL database to identify product opportunity and define roadmap strategy • Using data insight reduced delivery time of packages from ~10 days to ~4 days • Created conversion funnel analysis & lifecycle email campaigns to increase engagement and retention rates across users • Optimized product with A/B testing & synchronized teams for successful launches • Defined & drove a team to product roadmap while delivering features on time • Produced clear & concise product requirements, specs, & wireframes • Worked closely with design on creating great user experiences • Utilized Google Analytics, SQL, Segment, Mixpanel, RJ Metrics, Zendesk, and internal Data dashboards to inform product decisions

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May 2013 - 2014

Telescope

Product Marketing Manager

• Managed a team of designers and marketing assistants • Worked with name brands: NBC, NASCAR, FOX, SPRITE to design and implement second screen experience campaigns • Coordinated clients requirements and worked with the Telescope team to define features and ship delightful experiences for our clients • Planned and managed marketing + PR campaign strategy for product launches with executives • Built product roadmap strategy for the platform with acquisition, retention & monetization in mind • Implemented customer retention programs, branding, awareness, & email campaigns • Worked to launch rebrand as company pivoted into new markets • Managed the entire product line life cycle from high level strategic planning to delivering tactical day to day activities • Created and managed product specifications, decisions and project process

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Jan 2011 - May 2013

Farmscape LLC

Product Manager - Cofounder

• Managed product honing in UI/UX, specs, wireframes, collaborated on data models & stack • Hired developers, managed project in github • Developed marketing materials, backstory, mascot, & product sheets • Ran & promoted kickstarter, developed video, tee-shirts, postcards, etc. • Executed product launch & Press outreach • Produced product specs & wireframes, landing page, blog, features, tutorials, etc. • Developed product marketing campaign manage the requirements between an integrated team of stakeholders

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2009 - May 2011

Farmscape

Marketing Manager - Cofounder

• 60+ Stories in 18 months including LAT, LABJ, KPCC, Wired, USA Today • Managed all media contacts & communications using Cision • Negotiated ad buys & large projects including a Pepsi-sponsored garden at UCLA • Developed marketing strategies, client presentations & investor decks • Spread brand awareness while revenue steadily grew 50-100% each year from $0 to ~$2.5M • Managed company blog, wrote editorials, gave public talks on urban farming

Jan 2008 - Nov 2008

Barack Obama Campaign

Campaign Organizer

• Managed North Liberty office location for the Obama campaign • Organized interns, volunteers, and campaign workers to canvas and phone bank. • Results-driven and focused, able to work under long hours in a high-energy, dynamic environment.

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