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Rachel Daricek

Marketing & Product Strategy Executive using Tech to improve Healthcare and Life Sciences | HealthTech & Digital Health | Product Marketing & Customer Engagement

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About

Health matters. People matter. Technology has tremendous potential to change lives for the better, especially when applied to challenges in healthcare and life sciences. We need more therapeutics to better treat and prevent disease. They need to be developed faster and at lower cost. Healthcare delivery needs to be more affordable, personalized, and modernized. I believe that we can do well by doing good, and make a real difference in people's lives in the process. Not just patients and caregivers, but also doctors, scientists and our colleagues. With a unique mix of leadership experience across marketing, product strategy, sales enablement, and customer success, I have a track record of success in building, operationalizing, and continuously improving teams and processes that make an impact. A lifelong passion for science and technology led me to study engineering. 20+ years ago, I had no idea what I'd do with that education, but I knew that studying chemistry and math was much more attractive than other subjects. However, I was always a little different than my engineering counterparts - more outgoing, easily making friends and connecting with people, always nominated to do the team write-up or serve as the leader. I learned the art of data analysis, how to approach an open-ended problem or question, how processes/systems interconnect, and how to communicate with engineers. Though I pivoted to marketing, sales, and customer success many years ago by way of Kellogg MBA, these skills equip me with a perspective not often found among my peer group. I find great satisfaction in both crafting the strategic vision and executing on that vision. I believe that the best results come from working collaboratively with a diverse team. I believe in thoughtful experimentation and rapidly learning from both the successes and the failures. I look forward to discussing how I can apply my passion and skills to drive growth for a B2B or B2B2C tech organization that is also committed to doing well by doing good, internally and externally, applying technology to improve healthcare and life sciences. I'm looking for a leadership role focused in marketing (product marketing, if I have to choose a specific discipline) or customer engagement/experience (possibly customer success for the right organization). I'd also be interested in exploring roles at a company providing solutions for marketers - as a buyer and user of MarTech, I'm acutely aware of how much opportunity exists in this space.

Work experience
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Oct 2020 - Present

Wellframe

Senior Director of Product Marketing

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Oct 2019 - Jul 2020

TetraScience

VP of Marketing

As player/coach, executed on all marketing activities while building the department and attending to executive-level responsibilities: -Built foundation for the department including defining roles and hiring first team member, setting budget, selecting/deploying tech stack, defining templates & KPIs/dashboards -Executed marketing activities including positioning/messaging/branding, social media, blog, website, email, success stories, slide decks, and industry presentations & sponsorships -Contributed to closing series A funding by creating pitch deck in collaboration with CEO and Executive Chairman and participating in due diligence conversations

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Oct 2016 - Aug 2019

Lux Research Inc.

VP, Marketing & Product Strategy

Set the vision, strategy, and execution expectations for a 6-person global marketing team responsible for branding, lead gen, content, and product marketing: -Drove growth through lead gen and nurturing, including optimizing channel/content mix, refining brand/positioning/messaging, purchasing MarTech tools, and improving processes -Supported sales by developing a consistent sales toolkit including slides, customer success stories, one-pagers, and content; presented updates monthly at a company-wide meeting -Facilitated ease of purchase by architecting SaaS pricing, packaging, and contract language that met the clients’ needs as well as the organization’s business goals -Improved seatholder experience by partnering with internal teams to enhance UI and personalization capabilities as well as launching new member site features

Sep 2015 - Oct 2016

Physicians Interactive

Director, Product Marketing, Lifesciences Digital Solutions

Managed commercial solutions for a portfolio of web and mobile Physician Engagement properties to help biopharma brands inform and educate physicians: -Deeply understood the pharmaceutical and digital marketing industry landscapes, synthesized competitive intelligence, and formulated winning go-to-marketing strategies -Clearly articulated differentiated value proposition for products and properties (Univadis, QuantiaMD, Omnio, and Physicians Interactive) -Established the vision and strategy including product definition, pricing, sales & marketing materials, thought leadership, delivery expectations, and reporting/analytics

Oct 2012 - Oct 2015

QuantiaMD

Senior Director, Client Services

Led department of 10-15 professionals responsible for program delivery and customer success; drove commercial solutions for QuantiaMD’s pharmaceutical vertical: -Built a high performing customer success team with common delivery expectations; supported team in proactive program management as well as issue management and resolution -Created product marketing function including product definition and positioning, pricing/packaging, and sales enablement materials -Contributed thought leadership to Quantia’s blog; led independent research studies (example topic: biosimilars) -Collaborated with Capgemini Life Sciences consultants to conduct primary research focused on how Pharma can better reach and serve physicians; results published in Pharmaceutical Executive, MM&M and other industry publications. See links.

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Feb 2010 - Oct 2012

Quantia Inc.

Director, Client Services

Led a 3-5 person team to deliver client programs, managed relationships, and partnered with sales to generate new business and renew existing business: -Grew account with top 5 global pharma company from 6 brands to >20 brands -Launched over 70 projects across multiple pharma companies and therapeutic categories -Managed relationship with Japanese partner and program with Japanese subsidiary of top 10 multi-national pharmaceutical company – resulted in 2 year/ multi-million dollar program extension

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Sep 2006 - Feb 2010

FICO

Senior Consultant

Led a team of 5-10 people to deliver integrated marketing campaigns and manage the >1 million name database for 9 brand teams within a $3 billion pharmaceutical company: -Doubled account revenue in <2 years (7 figure annual contract value) -Delivered weekly and monthly marketing campaign analysis and reporting -Facilitated root cause analysis for issue resolution

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Jun 2005 - Aug 2005

NORTH AMERICAN CORPORATION, INC

Summer Project Manager

-Completed multiple RFPs targeting over $2 million in new revenue -Developed a customer report card to be used during quarterly management review meetings

Aug 2001 - Jul 2004

BERWANGER, INC

Process Safety Consultant

-Identified pressure relief scenarios, quantified relief loads, and determined the adequacy of relief devices during the pressure relief system analysis of various refinery units -Prepared findings lists to be presented to clients which include relief device inadequacies, code and client guideline violations, and data needs and inconsistencies

Education

2004 - 2006

Northwestern University

MBA, Business

Kellogg School of Management

1997 - 2001

Tufts University

BS, Chemical Engineering

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