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Rebekah Ferguson

Director of Corporate Planning

New York, NY

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Office Hours

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About

Strategy & Operations Director, with 7 years of experience driving process, campaign, team improvements, and planning within Marketing, Media, and AdTech. With a diverse background managing and executing strategies in CPG, e-commerce, hospitality, automotive, publishing, and media I am able to provide a unique perspective on marketing and media processes and programs. Additionally, with training in Agile and Waterfall methodologies, crisis management, team communication, brainstorming, resource allocation, OKR planning, and team management I am able to manage the day-to-day operations with efficiency and positivity.

Ask me about
Agile
monday.com
Asana
Semrush
Google Analytics
Workflow Improvement
Process Improvement
Team Development
Resourcing
Recruiting
Adtech
OKR
OKR Planning
Marketing
Media
Advertising
Workfront
Bitly
Jira
Work experience
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Jan 2021 - Present

LiveIntent, Inc.

Director of Corporate Planning

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Jul 2019 - Jan 2021

The New York Times

Program Manager, Marketing

Leads OKR planning for 6 teams within the organization, including mapping out timelines and process, leading brainstorming sessions, providing a strategic cross-functional voice, determining resourcing, and developing a training program on OKR planning Partner with senior leadership to help to balance demand with resource capacity and utilization to ensure enterprise efficiency. And provide media and marketing process expertise to help inform timelines as well as the implementation and evaluation of modifications to existing systems and procedures, including manual processes. Establish and communicate a common understanding among team members regarding program/project tasks, timelines, milestones, and deliverables. Drives lifecycle enhancements as it relates to the end-to-end campaign improvements Serve as main point of contact for cross functional teams to oversee and liaise with media and marketing resources. Actively support ‘hands on’ delivery of innovative, intelligent and highly engaging digital media and marketing solutions.

May 2018 - Jul 2019

Rebekah Ferguson Freelance

Freelance Senior Project Manager and Account Supervisor

Companies worked with: Nutrafol, The Marketing Arm, Javelin, and Protagonist Clients worked on: MARS, Philips Healthcare, AT&T, HP Hood, and DSE Healthcare Managed multiple, concurrent projects from start to finish, with a focus on digital projects such as email campaigns, paid social and display, organic social, and website updates with all clients Create project plans, timelines, and manage day-to-day tasks Set and managed internal team expectations, communicating updates and project progress Managed creative reviews with design team, vetting and communicating feedback Triaged incoming internal requests, fielding questions and determining appropriate strategic solutions Plan out development sprints and oversee deployments Support website launches, QA new features and sites as needed Ensure that all project materials, documentation, and assets are organized properly Advised during strategy phase to create project vision and execution plans Coordinated with other internal teams to ensure staff resource availability and allocation for projects Lead regular check-ins and statuses with internal and external teams, to review and consult on the status of their work, projects, and campaigns Helped to keep team members stay motivated, resolve conflicts, and weigh in on HR-related management decisions as needed. As well as help with recruiting the team for digital projects Managed a team of 3-5 in each role including yearly goal setting, training, reviews, and work load.

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Jul 2017 - May 2018

The Marketing Arm

Recruiting Manager

Promoting and building out the Employer Brand through social media activity Recruiter for all agency digital roles including strategy, project management, and client services. Setting up and conducting kickoff sessions to meet with Hiring Managers to build relationships, gain a better understanding of the skillset and cultural needs, and line up expectations. Putting together recruitment plans using feedback gathered from Hiring Managers and leadership. Sourcing candidates from LinkedIn, Indeed, and Network Referrals. Negotiating offers, processing offer letters, onboarding, new hire paperwork, administering background checks, references. Everything from A to Z. Create, manage, and execute status documents, project timelines, billing procedures, and department strategic goals.

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Sep 2016 - Jul 2017

The Marketing Arm

Account Executive

Curated, posted, and managed Facebook content for all ThinkGeek retail locations through Hootsuite. Brainstormed, present, and execute all marketing campaigns for the ThinkGeek brand. Including managing timelines, running brainstorms sessions, overseeing creatives team members work, and working with vendors. Executed paid social efforts such as Facebook paid ads and Snapchat filters for events and products. Including making creative assets used in the campaigns.

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Jul 2014 - Sep 2016

Wpromote

Senior Digital Marketing Manager

*Company previously called Standing Dog Interactive. Standing Dog was acquired by Wpromote August 1, 2016. Digital strategist, working specifically with 70+ Marriott hotels. Completing quarterly deliverables such as; SEO Keyword Analysis, Linking Outreach, Citation Updates, and Content Updates. In addition to deliverables, I manage additional services such as Press Releases, Image Optimizations, Photo Captions etc. Performing a variety of audits such as SEO audits, OTA Audits, and Social Audits. Completing e-commerce and visibility quarterly and YTD reports. Account Management including having monthly and quarterly calls with marketing managers, answering industry questions, meeting the deliverables deadlines, and site visits. Active member of department leadership team by contributing to training of new hires, and providing insights on how to improve department productivity.

Aug 2013 - Jul 2014

Slipstream Creative INC.

Account Manager

Managing 30+ accounts, duties include; communication with internal team with expectations and customer's needs, communication with clients on progress of project, having weekly and monthly meetings with sales managers, and having monthly reporting calls with clients. Implementation of SEO and SEM strategies on website and Youtube channels. Face to Face presentations with new clients and also, meetings to retain and upsell clients

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