Rob MacNaughton

Executive, Investor & Advisor in Healthcare and Technology

Portland, OR

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Recognized as one of the Top 50 Healthcare Technology CEOs of 2020 by The Healthcare Technology Report. Dynamic, performance-driven executive and change agent with proven success in operations, strategic planning, marketing, and product development for diverse organizations ranging from startups to multibillion dollar corporations. Well-equipped with Harvard MBA and extensive background spanning all aspects of executive and general management, sales and marketing, merchandising, and brand/product development within healthcare, media, consumer packaged goods (CPG), software, e-commerce and retail verticals. Board member to healthcare, technology and media companies. Active investor in skilled nursing facilities and senior living communities. Respected leader and visionary strategist with demonstrated talent for leveraging organizational resources to improve associate engagement, enhance bottom line performance and reduce costs while maximizing financial shape. Build and motivate talented teams, continuously providing members with the training, support, resources, and guidance to exceed organizational objectives. Significant experience utilizing and commercializing data analytics and AI-enabled solutions to drive business performance and clinical outcomes. Advanced communicator, presenter, and cultivator of key strategic alliances; facilitating new business development and value-added marketing ideas, concepts, and synergy. KEY STRENGTHS: • Executive Leadership • Entrepreneurial Leadership • Product Management • Mergers & Acquisitions • Strategic Planning • International Expansion • Business Development • Strategic Alliances • P&L Management

Work experience

Oct 2020 - Present


Investor & Advisory Board Member


Oct 2020 - Present


Investor & Advisory Board Member


Sep 2020 - Present

Curve Health

Chief Executive Officer & Board Member


Aug 2020 - Present

SkyPoint Cloud

Investor & Advisory Board Member


Jul 2020 - Present

Bottles Waiting

Investor & Advisory Board Member


Dec 2019 - Present

Heartland Veterinary Partners LLC

Investor & Board Member

Recruited to the Board by its private equity owner, Gryphon Investors, to provide strategic direction, operational guidance and mentorship to the executive team.


Apr 2019 - Present

Honey Mama's

Investor & Advisor


Aug 2008 - Present

Opanga Networks

Investor & Advisory Board Member

Opanga Networks is the leading innovator of pragmatic video optimization solutions that convert surplus network capacity in real time to efficiently pre-position high-quality content to any device.


Jul 2019 - Jun 2020


Chief Executive Officer & Board Member

Leadership and management accountability for all functions related to NurseGrid. Lead all strategic planning, including M&A negotiations, fundraising, solution roadmap, distribution partnerships, forecasting, budgeting and Board activities. Conceived and delivered revamped strategic product roadmap to fulfill our mission to provide better tools for clinicians on the frontlines of healthcare, as well as to improve financial shape of the company. Augmented product portfolio and revenue run rate by developing hospital enterprise software solution focused on ‘dynamic real-time shift management’ to allow hospitals to optimize internal clinician labor pools—more than tripling the company’s annual recurring revenue within first year. Transitioned team to collaborative, agile development methodology and processes to accelerate and improve product/engineering velocity and quality. Stabilized product development and client success functions reducing churn rate by almost 70%. Executed initiatives to drive usage and engagement of the 1.3 million strong NurseGrid community. Increased rate of organic growth of NurseGrid community by over 30%. Quickly positioned company for successful liquidity event with strategic partner, HealthStream (NSDQ: HSTM), in all-cash transaction. Orchestrated all aspects of HealthStream acquisition process, including deal negotiation, due diligence and post-close integration.


Apr 2016 - Feb 2019

Cambia Health Solutions

Senior Vice President & Chief Product Officer

Responsible for product strategy and driving development of integrated product and services across Cambia’s entire portfolio of companies and brands encompassing payor and digital health solutions. Led Product team of over 80 team members to manage entire end-to-end process of product roadmaps and development from conceptualization to sustainment in marketplace. Oversaw team of General Managers and subsidiary CEOs for Cambia Consumer Solutions Division. Accountable for P&L roll-up performance across brand portfolio and other KPI including market share, membership/user growth, user engagement, consumer satisfaction (e.g. Net Promoter Score) and operational efficiency. Conceived product vision, product strategy, product development and product marketing for commercial insurance and digital health product ranges, incorporating data analytics, machine learning, natural language processing and AI-enhanced services. Significant experience utilizing and commercializing data analytics and AI-enabled solutions to drive business performance and clinical outcomes. Provided overall direction and oversight in evaluation of investment, partnership and acquisition opportunities to spur execution of broader strategic objectives and roadmap. Ensured products resonate with consumers and channel partners to increase membership, engagement, revenue and profit. Serve on Executive Cambia Leadership Team.


Aug 2011 - Oct 2018


Investor & Advisory Board Member

Investor and Advisory Board Member for AdVantageTec, Inc. Company was acquired by LivePerson (NSDQ: LPSN) in 2018. AdvantageTec provides technology solutions that improve the customer service experience, creates operational efficiencies, and improves revenues. AVT's solutions include brand specific digital signage, service pricing boards, sales boards, Patent Pending AdVantage TV and mobile SMS communication tools.

Aug 2010 - Apr 2016

Banfield Pet Hospital

Vice President, Hospital Operations

Reported to CEO. Responsible for leading all key strategic growth initiatives of the practice, including new hospital openings, domestic and international expansion efforts, strategic relationships, acquisitions/JVs and business development. Member of Senior Operations Leadership Team and key liaison between Central Team Support and field leaders. Led highly engaged team of over 150, including seven direct reports, to continuously improve medical quality, hospital efficiency, client experience, hospital network development, associate engagement, revenue growth and profitability. Oversaw all aspects of hospital expansion including real estate analytics/site selection, construction and facilities & management, as well as manage acquisition and integration efforts of veterinary hospitals. Appointed primary Corporate Development liaison with Mars, Inc.

Oct 2008 - Jun 2010

Movie Gallery & Hollywood Video

Vice President and General Manager, Video Games and General Merchandise

Reported to CEO. Held full P&L responsibility for entire games-related business across 3 national brands totaling $700 million revenue: Movie Gallery, Hollywood Video and Game Crazy. Served as key member of Senior Executive Team, defining and directing operational, merchandising, and marketing strategies for 3000+ rental locations, 1300 Game Zone retail units, 550 Game Crazy stores and 5000+ employee field force. Recruited, led and motivated 26-member, cross-functional central team support, maintaining lowest attrition and turnover rates company-wide. Formulated and managed strategic business plan and budgets. Expanded market share and catapulted Game Crazy to 2nd largest retailer in video game industry through implementation of high impact merchandising and marketing initiatives.

Mar 2006 - Sep 2008

Columbia Care LLC dba Right at Home

Chief Executive Officer and Founder

Founded and ramped region's fastest growing home health and hospice supportive care agency. Chief leadership and management accountability for broad-based functions including sales, marketing, HR, finance, client relations, and business development. Performed competitive market analysis and devised financial and operational strategies to optimize care delivery, patient satisfaction, sales performance and corporate profitability. Led successful sale to Pacific Northwest based fund.

2003 - 2006

Movie Gallery & Hollywood Video

Director, Business Development and Channel Marketing

Hired by CEO as Director of Strategic Planning; promoted to Director of Games Merchandising and then elevated to Director of Business Development & Channel Marketing duties in 2005 as well. P&L accountability for $120 million Game Rental business comprised of 2100+ stores within Hollywood Video chain. Spearheaded and developed strategic plans, marketing programs, and industry research focused on expanding competitive market position and amplifying regional profitability. Primary leadership for movie studio & videogame publisher relationships/negotiations, marketing, business development, and games merchandising to entire retail store network. Lead member of Hollywood Video/Movie Gallery merger team; deal value $1.2 Billion.


2000 - 2003

Vice President, Business Development and Corporate Strategy

Responsible for portfolio development of new media assets; led and managed several internet and software acquisitions to drive topline growth, mostly focused within automotive vertical. Defined and directed automotive OEM negotiation & sales, account management, and business/product development for multimillion dollar operation. Monitored and controlled budget and expenses while overseeing all operations for Marketdrive Interactive Division. Managed and motivated 11 business development and OEM software development staff; developed and expanded new and existing accounts with top tier clients including Toyota, Lexus, Subaru, BMW, BMW Financial Services and MINI. Identified, negotiated and managed key strategic relationships such as acquisitions, investments, national Original Equipment Manufacturer (OEM) accounts, and content & distribution partnerships.

1998 - 2000

Marketdrive Interactive Inc.

President & Co-founder

Founded software company focused on customer relationship management software solutions tailored to the automotive retail and service industry. Successful sale of firm to Classified Ventures (parent holding company of in March 2000.


1993 - 1998

The Boston Consulting Group


Engaged client leadership to evaluate and identify business needs, craft solution strategies, and present proposals/reports to senior management. Performed comprehensive market, economic, and field operations analyses.


Harvard Business School


Queen's University

BCOM, Finance/Accounting

Nyenrode Business University

International Exchange Program

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