R
Royce Ard

Owner at My Amazing Maid

Columbus, GA

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About

Entrepreneurial executive with over 30 years of sales, marketing and operations experience in fast-paced, high-tech industries. Motivational management and leadership style with a record of building solid, results- oriented management teams and sales professionals. Leadership vision takes into account all primary stakeholders: customers, vendors, partners, employees, investors and community. Has a passion for doing good, while also doing well – building an emotive brand. Sales, Marketing and General Management qualifications: • P&L Management • Technical Operations Management • Social Media • Key Account Management/Retention • Marketing Initiatives • Strategic and Market Planning • Budgeting and Expense Control • B2C & B2B Sales • Opportunity Identification • Presentations and Public Speaking • Public Relations / Crisis Management • Building Design and Construction

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Jobber
Home services
House cleaning
smb marketing
Work experience

Mar 2013 - Present

My Amazing Maid

Owner

My Amazing Maid is the #1 residential cleaning service in the Columbus, GA area. We pride ourselves on being accountable to the client and welcome feedback which promotes a culture of continuous improvement. With clear layers of communication and the ability to provide professional cleaning services that customers want and request, it’s our believe that everyone benefits.

Mar 2006 - Dec 2017

My Right Hand Man, Inc.

Company Owner

My Right Hand Man is a professional handyman service specializing in home maintenance, house painting and repair.

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Jan 2013 - Jul 2013

Synapse Wireless, Inc.

Vice President of Marketing

Built a marketing organization for company specializing in machine to machine connectivity (M2M) and the "Internet of Things".

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Oct 2011 - Jul 2012

Knology

Vice President of Sales and Marketing

Reporting to company president - responsible for sales and marketing efforts for industry leading broadband communications company, providing telephone, cable TV, high-speed internet and advanced business telecommunications services. Direct reports include Vice President Consumer Sales, Vice President Sales & Marketing Business Services, Director of Product Management and Director of Marketing Communications • Chosen 2012 Independent Marketer of the Year by national industry publication – CableFax Magazine • Implemented pricing and packaging strategies which improved revenue for triple bundled customers by 16% • Led team to develop new revenue initiatives which will generate over $2.5 million of revenue in 2012 • Created public relations campaign to inform consumers and combat unreasonable retransmission consent demands by local television broadcasters. Campaign incorporated innovative social media tactics which ultimately helped save the company over $1 million in retransmission fees • Initiated creation of processes and procedures to manage new product development which incorporated input from stakeholders from the marketing, sales, finance and engineering departments

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Nov 1999 - Oct 2011

Knology

General Manager

Full P&L responsibility for division of industry leading broadband communications company, providing Telephone, Cable TV, High-Speed Internet and Advanced Business Telecommunications services. Direct reports include Managers of Sales & Marketing, Operations, Finance, Construction and Network Technical Operations – 119 Employees • In 11 years, grew division from $10 million in revenue to current annualized revenues of $45 million • Consistent Sales Performance - President’s Club 7 of 10 years, the most of any general manager • Implemented pricing/branding strategies which have improved Revenue per Unit from among worst performers to best in company • Led the company in organic growth/increased market share with single family households during the past 3 years – Only division with positive growth in this category • Achieved 100%+ penetration rates with “edge out” projects, highest among all divisions • Second highest Return on Capital in company • Improved company’s reputation in community by developing a brand associated with customer service and good works

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1998 - 1999

Unilink

Division Manager - Plumbing Online

Reporting to CEO, led sales and marketing activities for electronic commerce company. Worked with C-level executives at industry leading companies in the HVAC, Plumbing and Electrical markets. • Oversaw electronic commerce implementation projects, coordinating with clients’ management team and technical staff • Managed development of customer service/contact management software system for company • Secured partnerships with industry specific software providers • Developed partnership with top Plumbing Distributor Cooperative

1996 - 1998

Communications Central Inc.

Manager, Sales and Marketing

Reporting to CEO, responsible for all sales and marketing activities of $50 million publicly traded telecommunications company • Built multi-state sales force of employees and independent agents covering Virginia-Texas, including development of sales support systems and establishment of training programs and documentation • Department consistently achieved sales performance 130+% of quota • Full P&L responsibility for sales department including budget development • Created sales compensation program including designing detailed financial models and forecasts

1994 - 1996

Ecom America

General Manager

Reporting to company owners in Germany, full P&L responsibility for US subsidiary of German manufacturer of industrial emission analyzers • Increased company’s revenues by 42% through more aggressive pricing strategies and a new sales compensation plan that rewarded superior team performance • Turned around company’s financial performance from $267,000 loss in fiscal year 1995 to $280,000 profit in fiscal year 1996 • Completely revamped company’s expense structure, including compensation, which resulted in lower expenses despite a substantial increase in sales • Established program to manage currency risk which resulted in a $16,000 profit from currency fluctuation versus a $98,000 loss in fiscal year 1995 • Developed data logging software product which expanded use of the emission analyzers

Education

1984 - 1987

Florida State University - College of Business

Bachelor of Science, Multinational Business

1982 - 1984

A.A., Business

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