CEO of the Fastest Growing Blender Brand in the World
Inventor of the original portable blender, exited Silicon Valley entrepreneur, Red Dot Design Award winner, Super Bowl and EMMY nominated ad maker, creative and technologist with a track record of success in startups, hardware, brand building, product design, advertising, and disruptive technology development. Focused on creating technology to improve the lives of people on at scale.
Ask me about
Jan 2018 - Present
Co-Founder & CEO
BlendJet is the #1 selling brand of blender direct-to-consumer with millions of customers around the world, and is also the most popular brand of blender on social media. BlendJet created the original portable blender and has dozens of issued patents on its cutting-edge technologies. You can also find BlendJet for sale in Walmart, Bed Bath & Beyond, QVC, and 50+ major retailers. I co-founded BlendJet after I had a freak accident that put me on medical leave for a year, and used protein shakes and smoothies to get better. After my recovery, I wanted to spend the rest of my career creating technology that helps people live longer and healthier lives. BlendJet’s flagship product, the BlendJet® 2, is the Next-Gen Blender®. It packs the power of a big blender on the go, in a compact and durable package that’s powerful enough to blend ice and frozen fruit, and is so visually appealing that it won the 2021 Red Dot Design Award. BlendJet’s patented TurboJet technology blends whatever you throw at it. The blade is offset from the center, which creates a tornado effects that blasts ingredients into the back wall of the jar 275 times per second. The best part of BlendJet is that it cleans itself; just add a drop of soap, water, and blend. It’s USB-C rechargeable, and gives you 15 blends after one hour of charging. BlendJet comes in a wide variety of beautiful colors and patterns. You can enjoy sipping your blended beverage straight from the jar. It even has Lock and Pulse modes. BlendJet videos have been seen by over one billion people on social media, and BlendJet has been featured on countless TV shows and movies, including The Today Show, The Kelly Clarkson Show, Dr. Oz, The Ellen Show, Fox News, and HGTV. BlendJet is the most fulfilling venture I’ve ever been a part of.
Jan 2016 - Jan 2018
We brought my childhood dreams of holographic computers to life. At Meta we raised $100M+ to create the first holographic computer which enabled you to see and touch virtual objects layered on top of the real world. I was a key executive and spokesperson that gave keynotes alongside then CEO of Disney, Bob Iger and co-founder of Apple, Steve Wozniak. I demonstrated the technology to CEOs of the biggest companies, gave interviews to top tech and business press, and pitched the technology to investors. Meta was acquired and is now Campfire.
May 2014 - Jan 2016
VP, Digital Evangelist
I joined Extreme Reach after they acquired my company, BrandAds. As the VP, Digital Evangelist, I shared my vision for the future of video advertising on stages, to press, and directly with leadership teams at the world’s top brands and agencies. We created cutting edge software to empower the future of video advertising and helped to usher billions of dollars from traditional media into the digital age. Nearly every Fortune 500 advertiser uses the platform, the majority of TV ads are distributed through it, and the top 100,000 actors are paid over 1 billion in royalties each year by Extreme Reach.
2011 - May 2014
BrandAds (acquired by Extreme Reach)
Co-Founder and CRO
I co-founded BrandAds, the first software for measuring video ads on the internet. Our ground-breaking platform featured a beautiful dashboard that had metrics for everything you would need to know about your online video ads, including where your ads ran, who saw them, the impact they had on consumer behavior, and fraud detection, all ticking in real-time every 3 seconds. Red Bull, Wells Fargo, and countless household names relied on our software to keep track of hundreds of millions of dollars of online advertising spend. We provided the real-time insights and transparency needed for big brands to understand the impact of their online video campaigns across all major platforms.
Jan 2007 - 2014
At Ryactive we created TV commercials and online video ads for dozens of iconic brands including Pepsi, AT&T, and Ben & Jerry’s. We made a 2013 Super Bowl commercial for Speed Stick deodorant, a popular and polarizing TV ad for Quiznos, and were featured as the top story on the homepage of Wired.com for a stop-motion spot that recreated the Tron light-cycle sequence with Duck Brand Duct Tape. We received an EMMY nomination and won an award at Cannes.