Sarit Henig

Energetic marketer with a passion for brand-building and creating engaging digital experiences. Success in entrepreneurship and strategy consulting with cross-functional team leadership and project management skills.

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About

Sarit Henig is an experienced growth strategist and writer. She is passionate about building communities, connecting people, and driving positive change in the business world. Her background includes strategy development and end-to-end execution with start-ups and enterprises including Accenture, Fishbowl, and UNICEF. At Office Hours Sarit leads growth, advisor experience strategy, and brand work focused on delivering a great advisor experience and driving the business forward. She got her MBA-MA at the Wharton School and Lauder Institute and is based in the Bay Area with one foot in Tel Aviv. She is particularly passionate about chocolate and completed graduate research on the future of culinary cultures and sustainable cocoa supply chains.

Ask me about
Partnerships
Influencer Marketing
Paid marketing
Retail/CPG
E-commerce
Nonprofit fundraising
Social Media
Hebrew
French
Copywriting
Growth marketing
Community growth and management
Content Marketing
Project/Program Management
Digital Strategy
Shopify
Squarespace
Hootsuite
Amplitude
testing
Work experience
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Aug 2020 - Present

Office Hours

Growth and Advisor Experience Lead

Our platform connects clients to advisors who share their insights in 1:1 conversations. We are building the fastest, most trusted system to facilitate conversations between knowledge seekers and knowledge holders.

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Aug 2019 - Jul 2020

Fishbowl

Director, Community Activation and Growth

• Strategic community development: Activated 3 industry communities targeting over 10M professionals in finance, law, and healthcare; synthesized market research to become each industry’s SME, set go-to-market strategy, and curate its in-app community; deployed email, partnership, PR, and content marketing growth tactics • Analytics-driven growth: Set up analytics dashboards to monitor GTM execution, growth, and engagement during new community launches; completed industry scorecard including a framework to assess goals and set the growth roadmap with leadership; contributed to overall 23% increase in weekly sign-ups and 50% increase in DAU and WAU over 8 months • Growth playbook development: Led the strategy and process to launch new industry communities; set baseline goals and KPI’s to track user acquisition and content engagement; partnered with cross-functional growth, community, and product teams in implementation, delivering recommendations to inform product strategy and feature roll-out • Content-driven engagement: Worked with community team to design and deploy in-app and external content initiatives, focused on increasing engagement of specific user groups; managed 5 direct content reports; shared learnings on user retention and engagement with enterprise team to help advance B2B partnership and sales goals

Aug 2016 - Jul 2018

Kurt Salmon, part of Accenture Strategy

Digital Strategy Consultant and Project Manager

• Customer experience innovation: Project manager for retail technology pilot with $7B US fashion retailer as part of store experience transformation; managed relationships with cross-functional business and technology client stakeholders and external partners; applied analytics to store experience, delivered KPI reporting, and demonstrated +5% sales lift • Retail strategy direction: Project manager for customer wayfinding tool as part of retail innovation strategy with $28B US department store; used Agile methodology to lead 5-person UX and engineering team through development, testing, and deployment; assessed analytics and KPI achievement to identify product opportunities for business growth • Product marketing and business development: Developed marketing and sales decks as well as PR materials for white-label products; led business development discussions to define client needs and identify strategic product solutions; following product deployment, evaluated analytics to inform product roadmap and continue delivering innovative solution for clients • Sustainability communications strategy: Developed strategy and produced 1st corporate responsibility report for $6.6B North American fashion group, including developing enterprise goals and identifying priority industry raters; defined PR and digital report launch plan with corporate and brand communications targeting key stakeholders • Sustainable supply chain strategy: Completed assessment on sustainable supply chain and cocoa sourcing strategy for $25B confections company, designing partnerships for shared value and completing multi-region analysis of challenges facing the industry; contributed to practice POV on the future of sustainable foods

Jul 2015 - Jul 2016

Masterclass Apparel

Brand Development and Digital Marketing Manager

• Digital marketing leadership: Designed and executed digital marketing strategy alongside launch of e-commerce, including brand themes, key messages, online content, and paid search; set KPI’s and assessed campaign performance via online traffic, consumer engagement, and conversions; hired and managed marketing team • Marketing attribution management: Built digital content strategy and led program through e-mail, blog, PR, and social media; developed customer journey map, researched best practices, and set guidelines to track marketing attribution

Feb 2009 - Mar 2013

UNICEF Israel

Digital and Direct Marketing Manager

• Go-to-market brand strategy: Designed marketing strategy and executed program with 370,000 USD budget to lead new market entry; directed execution of cross-channel direct and corporate fundraising campaigns raising 735,000 USD over 4 years; launched telemarketing to build donor database and income, achieved 100% growth/month over 1st half-year • Campaign and partnership management: Worked with senior leadership to launch global partnership campaigns in the Israeli market, including IKEA, H&M and Amdocs Corp. raising 157,000 USD/year; advised CEO and Board of Directors on PR around campaigns and special events; set KPI’s to track donor engagement, conversions, and marketing attribution • Digital marketing leadership: Built digital customer acquisition strategy and launched campaigns via website, e-mail and social media; recruited and managed marketing team; tracked and analyzed performance, marketing attribution, and ROI

Education

2013 - 2015

University of Pennsylvania- Wharton School and Lauder Institute

MBA-MA, Marketing, International Studies

• INSEAD Academic Exchange 2015 • MBA-MA Dual Degree Graduate • MA Academic Honors • International Studies focus: French and Western Europe

2011 - 2011

Israeli Institute of Culinary Arts

Certification, Patisserie

Completed a 6-month professional training and certification program

2003 - 2007

Brandeis University

BA, Islamic and Middle Eastern Studies, French Language and Literature

• Honors: GPA 3.89, Summa Cum Laude and Phi Beta Kappa • Co-Founder: Top Score Orchestra, Treasurer and Lead Trumpet Player • Academic exchange programs at Tel Aviv University, Israel (2005-2006) and IES Paris, France (summer 2004)

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