Sharon Troia

Head of Systems & Solutions at The Pipeline Group

Tracy, CA

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About

Marketing & Sales Ops: Sharon has extensive experience managing back-end systems that push leads through the pipeline from various marketing channels, into marketing automation tools for proper attribution, and into the hands of sales for the right followup optimized for speed to lead. Platform experience includes Marketo, Hubspot, Eloqua, Wordpress, Salesforce, Google Analytics, power user of Excel and PowerPoint for reporting, analysis, and forecasting. Strategic Alliances: She has experience growing strategic relationships from the ground up with small companies and large enterprises, communicating technical concepts in easy-to-digest ways to all audience levels. Developer Marketing: She has created developer community programs from strategic planning through execution with integrated developer marketing campaigns to win the hearts and minds of the developer community and drive technology adoption.

Ask me about
Meeting Automation Software
TripActions
Hubspot
Marketo
Salesforce
Calendly
Cognism
ZoomInfo
Lucid Chart.
Work experience
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Oct 2020 - Present

The Pipeline Group

Head of Systems & Solutions

I manage the the Systems Team that implements and supports our software products into our clients SFDC orgs and Marketing Automation platforms, as well as providing sales operations and marketing operations administrator services to our clients . I am also currently managing the Solutions Team which is a team of Customer Success Managers that ensure the ongoing success of our clients towards the agreed upon contract of pipeline generation goals we help them achieve.

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Aug 2019 - Oct 2020

TripActions

Marketing Operations Manager

Worked with some of the best and brightest I've ever had the privilege to work with. I supported a team of up to 30 marketers for their marketing operations. I used Marketo to build out workflows for demo requests, gated content downloads, webinar programs, partner referrals, content syndication, direct mail, paid search, paid social, email blasts, newsletters, nurture programs, etc. I managed their implementation and ongoing Conversica (AI email nurturing system) strategy and optimization. I provided weekly and monthly analysis and audits on KPIs and ROIs of marketing initiatives. I provided daily monitoring of exceptions reports, data validation, and debug of erroneous processes.

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Oct 2016 - Aug 2019

EyeCare Prime

Manager, Marketing & Sales Ops

EyeCare Prime is a leading global provider of marketing services for the eye care industry. We help eye practitioners grow and retain their patient base through modern text-based appointment features, lens subscription fulfillment and marketing, and search engine optimization software. My role is to help manage and optimize the marketing software and back-end processes, as well as help establish KPIs to track growth.

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Jan 2014 - Oct 2016

BlueSnap

Digital Marketing / Marketing Ops

Marketing Ops lead, Platforms include: Silverpop, Hubspot, Wordpress and SalesForce -Responsible for traffic and leads analysis and forecast -Lead migration from Silverpop to Hubspot (marketing automation platform) -Managed website redesigns with agency, went from from a custom coded PHP website to a wordpress CMS site, managed continuous maintenance and improvements. -SEO, SEM, agency management -Worked closely with Sales Ops to ensure proper attribution of leads and ensure leads flowed to the right sales person. -Created lead scoring, email workflows, pipeline marketing, landing pages, blogs, social messages, etc.

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Mar 2013 - Oct 2013

ExpertMaker

Knowledge Transfer Manager

Develop education materials to help the developer community and strategic alliances learn how to realize the full potential of the ExpertMaker API. Work closely with strategic partners to PM the implementation of ExpertMaker technology.

Sep 2012 - Feb 2013

Barnes & Noble

Developer App Recruitement Specialist, NOOK Media LLC

1:many developer outreach Lead nurturing Reporting Email Marketing Product Launch Support

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2005 - Sep 2012

AMD

Sr. Developer Relations Marketing Manager

Played a strategic role in the inception, and continued evolution of AMD's software developer community program, developer.amd.com, which has grown by 780% since 2004 Fostered community engagement by creating opportunities for access to our experts through live webinar series, coding competitions, videos, chat sessions, blogs and forums Lowered barriers to technology adoption by creating a strong technical library Produced over 100+ technical articles, 15+ technical videos, 20+ blogs Spread awareness of AMD tools and technology at the last 5 Microsoft Professional Developer Conferences (with the exception of 2010) 2009 highlight: AMD in-booth demo was featured in a 3rd party blog and video generating 4,571 views and 15 "likes" Provided product marketing support for AMD CodeAnalyst Performance Analyzer including: Yearly customer satisfaction surveys and analysis, product website re-design, customer polls, white papers, technical articles, video demos, and paid online advertisements

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Jul 2000 - Feb 2004

AMD

Sr. Strategic Alliances Manager

Drove adoption of 64-bit support in device drivers and software ISVs and IHVs Partners included: Canon, Epson, Brother, Sony Kodak, Panasonic, Canopus, M-Audio, Guillemot, Softimage, Discreet and others Spread awareness of 64-bit solutions with go-to-market opportunities such as press releases, print ads, website promotions, tradeshow promotions and demo creation Served as the go-to-person for all partners' engineering, sales, business development and marketing related issues and opportunities Project managed the coordination between Microsoft and AMD's list of critical 64-bit device driver readiness in preparation of Windows x64 launch Created and presented roadmaps and marketing presentations to all audience levels

Education

1996 - 2000

UC Davis

Bachelors of Science, Electrical Engineering

Digital Logic Design emphasis

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