Business Strategy and Customer Insights
Hi, there! If you're reading this, you're probably more intrigued than just the title. Like you, I am curious too and I'd love to talk to the curiosity in you. It's what keeps us going, after all! What kept me going at Furlenco? Enjoying customer insights, delivering on customer lifecycle management - hopping from retention to loyalty and... on weekends, solving complex business problems. For instance, one weekend, I followed delivery trucks from the Furlenco warehouse to understand the mystery of last-mile inefficiencies. Later, I spent the week with my colleagues to fix those leaks. I love a good culture, a supportive boss and a data-driven setup. These are my non-negotiables at the workplace. I stand on the shoulders of leaders who believed in me, even when I did not. Some ideas paved way for cross-country work at UNLEASH, China, where I collaborated on Global Sustainable Development Goals. Feel free to write to me at email@example.com. Check out more at https://linktr.ee/tanishakatara
Ask me about
Jan 2021 - Present
Leading Growth Strategy and Customer Insights
Feb 2020 - Jul 2020
Business and Innovation
Objective: To lead, design and partner on a women-empowerment learning pathway with an Indian conglomerate. Eventually, the goal was to reduce women attrition. How: We combined empathy, personality science, and employee data analytics to create learning pathways that helped women with their confidence, time and productivity. The women who rise program was an impactful project to work on.
Apr 2019 - Jan 2020
Senior Strategy Associate - Customer Insights
Worked closely with Sreeram Iyer(Director of Retention, Loyalty and Delight) who taught me to be result-oriented and build clear visions. - Increase customer retention revenue by leading customer insights projects and execution - Predicted churn by experimenting with ML and combining survival analysis - Led customer interaction strategy, connected with customers and worked on data analytics - Led competition analysis, studied markets and industries and collaborated with the ecosystem to deliver a meaningful customer experience - Project managed customer nurture strategy and study termination trends across cohorts Pan-India
Nov 2019 - Nov 2019
UNLEASH - Innovation lab for SDGs
India Representative in China
UNLEASH is a global non-profit initiative addressing the United Nations Sustainable Development Goals (SDGs) by bringing together 1,000 young global talents to innovate and collaborate on solutions to some of the world’s most pressing challenges. I was selected from a pool of more than 7,000 applicants to attend the UNLEASH Global Innovation Lab in Shenzhen, China, from November 6 to 13, 2019. During the eight-days program, we went through an immersive innovation challenge facilitated by content and business experts. In groups, we worked on problem framings around the Sustainable Development Goals, ideated solutions to these problems, and prototyped our ideas through the innovation process.
Jul 2018 - Mar 2019
Worked closely with Ashwin Venkatraman (Chief Operating Officer) who taught me to collaborate effectively and think analytically. - Reduced company costs by automating a last-mile process: led training, defined KPIs and built data visibility - Understood root-causes of social media escalations by following delivery trucks from the warehouse to customer homes. Later, helped build strategies to solve for this.
Jan 2017 - Apr 2017
Made a lot of mistakes, learnt much more and met some brilliant minds.
2017 - 2018
Young India Fellowship, Liberal Arts and Sciences/Liberal Studies
2014 - 2017
K L University
Bachelor of Commerce, International Business/Trade/Commerce