Tim Katz

Co-Founder at DYODE

Fullerton, CA


Office Hours

How does this work?

Tim Katz is a seasoned e-commerce industry professional with over 18 years of experience leading teams and optimizing digital businesses. Skills include everything that it takes to run a successful online business including merchandising, marketing, technology and operations. Highly focused on the bottom line while at the same time assuring the best customer experience possible across all touch points. A highly passionate and results driven individual able to apply both a creative and technical perspective to any task at hand. Specialties: Online Operations / Multi-Channel / Digital Marketing / E-mail Marketing / Search Engine Marketing / Search Engine Optimization / Affiliate Marketing / Display Advertising / Re-Marketing / Campaign Development / CRM / Web Development / Web Design / Usability / Responsive Design / Mobile / Site Enhancments / E-Commerce Platforms / Re-Platforming / Demandware / Photography / Project Management / Customer Service / Voice of Customer

Ask me about
Front end development
Headless ecommerce
salesforce commerce cloud
Work experience

Jan 2015 - Present



DYODE is a full service consultancy and agency focused on enhancing your digital business. Areas of focus and services provided include Executive Leadership, Omni-Channel Digital Strategy & Roadmap Development, P&L Management, Business Auditing, Technology Evaluation & Re-Platforming, Shopify Plus Development, BigCommerce Development, Salesforce Commerce Cloud Development, Vendor Evaluation & RFP Management, Digital Marketing, User Experience, Web Analytics, Data Mining, Merchandising, ERP, CRM, Inventory Management, Business Intelligence, Business Development, Global Logistics, WMS, Internet Law, International Distribution, Brand Marketing, Branding and Staffing. Previous & Current clients: Radii / Lira / ZooShoo / Johnnie-O / Matix / 686 / Active Ride Shop / Amalfi Decor / Freewaters / WSS / La Jolla Group / Qalo Rings / Tadashi Shoji / Tommie Copper / Luciano Barbera / Zanella / Hat Club / Algenist / Lights Out / Robert Graham / Hudson Jeans / Swims / Takeyea / Versa Chalk / Tilly's / eSmartr / Dani Naturals / Complete Clothing / Willow and Clay / Horizon Devices / Shop Succullents / Beloved Tees / Lucy Ave / Blumann / Sole Technology / Etnies / Emerica / eS / Thirtytwo / Altamont / eSmartr / Kush Queen / Falcon Brands / Orgain / Halston / J!NX / Minecraft / Fashion Nova / Tori Richard & Kahala / Ridge Wallets / Nomad Goods / Noble House / GDF Studio / Jessica Simpson / Hello Bello / Detox Market / Beyond Clothing / St. John Knits / Gorjana / Pali Wine Co / Bandai Namco / Chinese Laundry / iRestore Laser / Will Leather Goods / Wild By Nature CBD / Grave Before Shave / Brandless / Davy Piper / Kindred Bravely / Troy Lee Designs / Stikwood

Jan 2016 - Dec 2017

Active Ride Shop

VP of E-commerce & Marketing

Responsible for E-commerce and leading the charge to right size business and bring industry best practices and strategy. E-commerce goals achieved included re-platform from Magneto to Shopify Plus, implementation of new WMS and negotiation of drastically reduced shipping rates, implementation of Omni-Channel Technology, Amazon, DTG and Drop Ship. Marketing initiatives include establishment of new customer acquisition tools across multiple marketplaces, social advertising including Facebook and Instagram and maximizing print and CRM lifecycle advertising. Lead strategic development of renewed value proposition focused on skate, brand incubation and community efforts. Assembled overall board presentation and presented E-commerce on a quarterly basis along with Monthly Financial reviews for Venture Capital Partner. Member of Executive team and encouraged cross functional collaboration through regular meetings and education sessions across departments.

Jan 2015 - Dec 2015


VP of E-commerce & Marketing

Lead rebranding effort from Buy.com to Rakuten.com post acquisition including refining unique customer value proposition and differentiation between Amazon and Walmart in the U.S. market. Nurtured relationships between key partners such as as Visa, Mastercard, Jet.com and major affiliates such as Slickdeals. Optimized budgets geared towards profitability and accurate revenue forecasting. Grew visibility and eduction for Rakuten Super Point loyalty program and Rakuten Credit Card. Dialed in Digital Marketing channels including Email Marketing, Paid Search, PLA's, Affiliates and Display Re-Marketing. Led key site optimization efforts new product recommendation and personalization tools, a/b and multivariate testing and site redesign including home page and product detail page. Acted as executive resource and liaison between Japan headquarters and delivered monthly reports to Rakuten CEO directly.


Aug 2012 - Dec 2014

Pacific Sunwear

Sr. Director Of E-Commerce


May 2008 - Sep 2012

Pacific Sunwear

Sr. Online Operations Manager


Aug 2007 - May 2008

Pacific Sunwear

Online Operations Manager


Apr 2006 - Aug 2007

Pacific Sunwear

E-commerce Supervisor


Dec 2003 - Apr 2006

Pacific Sunwear

Web Designer/Developer

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