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Will Basta

Strategy | Partnerships | Consulting | Business Development

Los Angeles, CA

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About

Always looking at new opportunities to advance my skill set and broaden my relationship reach ... I am an entrepreneur and a Sales and Business professional. I’m driven by my passion for developing strong relationships with prospective and current partners, while delivering innovative solutions within he healthcare and tech space that close care gaps while improving clinical and financial efficiencies. With a focus on the intersection of healthcare & technology, I thrive in the environment of engaging clients in open, business and patient-centered discussions. *9+ years of Strategy, Business Development, Account Management and Sales in healthcare, technology and consulting. Will Basta Cell: 845•399•0676 Email: wbasta@icloud.com

Ask me about
Health System Partnerships
Health System Sales
Digital Health
Work experience
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Sep 2019 - Present

Blueprint

Sr. Director, Partnerships

Blueprint's software solution enables Medical professionals and Mental Health Clinicians to personalize care for their patients and track symptoms remotely. The platform automatically tracks patient data between clinical visits and generates actionable insights for providers at the point-of-care. Blueprint technology platform administers and scores standardized and proprietary clinical assessments to help providers make more informed treatment decisions. We work wirth Clinics, Hospitals, Universities, Insurance Payors, and Clinicians to help provide better patient. -Help Lead National Partnership Development and Relationships for 25 state territory for Blueprint, within the Health System, Provider Business and payor business -Generate actionable sales campaign and surrounding Blueprint's innovative Mental Health Technology for hospitals + clinics, directly to CEO, CIO, CTO, CMO, Clinical Directors, and Clinicians. -Define and execute market plans and campaigns to generate new name business and grow existing partnerships for Blueprint -Plan sales strategy for target accounts (direct and indirect); prepare sales forecasts and related reports - Help clinics navigate the payer/insurance and reimbursement ecosystem to negotiate better rates and optimize financial performance -Act as the principal liaison between Blueprint Health and client; develop and enhance business relationships. -Meet accounts on a regular basis to displace competitors or up-sell new features. -Provide feedback from customers regarding product performance; provide input to product development and support services for the enhancement -Represent Blueprint at sales conferences, public presentations, and panel discussions. -Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams. -Work to establish cross-channell partnerships within the Revenue Cycle, EHR and Provider Space

Jul 2018 - Present

Digital Healthcare Consulting

Client Executive, Digital Health Consulting Projects and Services

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Nov 2018 - Jul 2019

MDLIVE, Inc.

Director, Health Systems Business Development

• Oversee Health System/ Provider business development and sales efforts for the west region (9 states)- Draft RFI, RFP's • Present and Sell MDLIVE’s Virtual Health Technology (Mental/ Behavioral Health, Dermatology, Primary Care) to C-Level Executives within hospitals and health systems • Develop relationships w/ key-buyer influencers on multiple levels within health system and provider space including; HR, Department Administrators, Physicians, and the C-suite • Provide input to Product, Sales, Marketing, Customer Success, and Support teams regarding customer business priorities, feedback and strategies • Manage complex full-cycle sales process and funnel within each opportunity, targeting repeatable revenue

Dec 2013 - Sep 2018

DaVita Kidney Care

Senior National Account Executive

•Demo and present DaVita/ Epic SaaS solutions to medical practices+hospital health systems (C-Level Healthcare Executives) utilizing a consultative approach. •Sold Analytics Software, Billing software ,Lab Interfaces, Data Conversions, EMR and Practice Management Systems directly to Health System C-Level Executives, Medical Directors, Physician Groups •3.4 Million in IT Sales in 2018 • 130% of quota in 2017 •Create region, account, and/or client strategies, integrating knowledge and analysis (sales trends, opportunity analysis, potential assessment, input from cross-functional partners); optimizes portfolio results across the overall region while planning for both short and long-term strategy. • Grow and maintain health system and physician relationships (senior and executive-level decision makers) by remote communication and attending divisional and regional meetings to present product updates and up-sell new software technology •Develop channel and vendor partnerships to optimize referral and customer acquisition(RCM, PM Partners) • Generate and manage all contracts/ proposals (RFI,RFP,RFQ) while effectively engaging in complex proposal negotiations •Business consulting with medical groups and health systems to provide the best solutions to optimize practice efficiency, revenue and patient care outcomes (EMR, Practice Management, RCM) •Sell Mobile Hospital Charge Capture application to hospital systems for CPT and Diagnosis Code entry from POC • Identify new business opportunities, generate new leads, close new business and convert competitor accounts •Increase urgency to accelerate sales cycle. •Effectively manage sales pipeline from initial call to close •Assist in Project Management of Medical IT implementation, account management and follow up

Sep 2011 - Dec 2013

Humanscale

Account Development Representative(Healthcare Vertical)

•Maintain appropriate sales activity levels at all times; minimum 20 sales appointments per week •Achieve and exceed revenue, profitability and product mix sales goals •Develop business plan with management for weekly, monthly and quarterly strategic sales objectives •Set up product tests or demos weekly at hospital/corporate offices •Communicate project activity in team strategy sessions and to national healthcare team •Train all healthcare purchasing decision makers on ergonomic workplace and clinical solutions

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Jan 2009 - Jan 2011

American Marketing Association

Member

Jan 2008 - Jan 2009

Sigma Phi Epsilon

Vice President (Programming)

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