Will Yau

Licensed Real Estate Salesperson at Elegran Real Estate

New York, NY

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About

Former digital marketing veteran transitioned career as a real estate advisor • Licensed Real Estate Salesperson and Advisor • Property owner/manager of multi-family homes • AirBnB Superhost • Strong analytical skills to drive insights and story-telling • Client service and presentation experience to mid-upper level management positions • Negotiated multi-million dollar digital investment deals to garner first-to-market opportunities, added value research, and pricing efficiencies in previous digital marketing career • Strong track-record in career development of staff having direct reports receive internal promotions and new opportunities

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Real estate
Work experience

Jan 2018 - Present

Licensed Real Estate Salesperson

Jul 2016 - Present

Property Manager

• Collect rents and negotiate contracts renewals • Manage income and operational expenses to track profitability • Serve as a main point of contact for tenants • AirBnB Superhost 2017

Jul 2016 - Dec 2017

Digital Marketing Consultant

• Analyze on emerging trends within the Internet of Things landscape and the growth opportunities • Craft publishers and multi-channel networks’ RFPs on how to improve their pitch to media agencies of their offerings

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Mar 2016 - Jul 2016

iCrossing

Media Director

• Lead media strategy and buying to drive paid subscription acquisition for NYTimes digital and print services • Exceeded KPI goals by 15% in Q2 2016 • Constructed test and learn strategies to drive additional insights towards creative messaging, user experience, and audience targeting • Collaborated cross agency to acquire new client relationships and revenue streams

Apr 2015 - Mar 2016

Self-Employed Contractor

Emerging Media and Technology Advisor

• Understanding on how emerging media technology trends are impacting human behaviors • Analyzing consumers and organizations' adoption rates within 3D printing, virtual reality, wearable technology, and home automation • Educating marketers to embrace the Internet of Things (IoT) on potential business and operational benefits for their organization

Jul 2014 - Apr 2015

Maxus

Digital Media Consultant

• Provided strategic leadership for performance-based marketing clients within finance and educational verticals • Evaluated data management platforms opportunities in order to formulate a larger brand audience strategy • Reconfigured performance reporting by leveraging attribution measurement tools

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Sep 2012 - May 2014

PHD

Associate Digital Director

• Formulated the digital strategic framework and execution for multiple travel and insurance accounts by prioritizing workflow, maintaining a high energy level, and setting measurement standards • Collaborated with PHD strategy and digital leadership team to continue testing new emerging technologies and first-to-market opportunities • Demonstrated hands-on leadership balancing between delegating responsibility amongst team members and ownership in delivering client deliverables

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Oct 2011 - Aug 2012

MEC

Associate Digital Director to Partner, Director: Digital

• Award winning global digital lead for the agency's first US lead global marketing effort in 11-international markets • Youngest nominated employee to become Partner in the digital department • Participated in revamping the digital ad operations processes (iDesk, budget forecasting, Group M investment strategy with ad serving platforms, full-episode players, benchmark pricing) • Experience on-boarding new business accounts between agency transitions • Educated clients on agency's offerings: social, mobile, search, digital analytics, branded entertainment, event marketing, and engagement planning • Active participant in agency’s new business pitches and internal task forces such as interview process for new hires and minority recruitment

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Jul 2011 - Oct 2011

Xaxis

Business Development

• Established and maintained vendor relationships with Xaxis Premium (private network) and video suppliers for Xaxis Video • Provided Engagement Managers support for Group M clients to drive client opt-in to leverage Xaxis' audience buying capabilities • Streamlined workflow process for internal Xaxis teams, Group M agencies, and 3rd party vendors • Evangelized and educated clients and agency teams the value of audience buying

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Aug 2006 - Jun 2011

MEC

Junior Planner to Media Supervisor

• Served as the main day-to-day client contact from planning, implementation, execution, and measurement • Trained and developed a team of two senior digital planners and two junior digital planners on day-to-day activities and monitor the growth and development of their careers • Presented media recommendations, digital 101s, competitive landscape, and marketplace trends • Fostered relationships with the media sales community to negotiate the most competitive rates and pricing efficiency • Led the agency's digital new vendor process by evaluating publishers that have no prior relationships with MEC • Additional responsibilities include monitoring multi-million dollar budgets, staying abreast of the latest marketing trends, authoring POVs

Education

2002 - 2006

BA, Communications

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