Yuriy Yarovoy

Chief Growth Officer at Kanga.gg

How does this work?
About

I am a dopamine merchant. I identify behaviors that make users act and find ways to pull those triggers over and over again.

Ask me about
marketing
SEO
Paid Search
Go to Market
GTM
Paid Social
Product Launch
Growth
Retention
Activation
Engagement
Product Marketing
Product Strategy
Digital Marketing
Work experience

Feb 2021 - Present

Kanga.gg

Chief Growth Officer

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Feb 2021 - Present

Topic

Growth Advisor

Apr 2016 - Present

4Whys Consulting

Principal Consultant

I help early and mid-stage startups create and/or unify their marketing and product organizations into sustainable growth practices. Happy to chat about user acquisition, activation, and retention.

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Feb 2021 - Apr 2021

Doppler

Growth Advisor

Sep 2020 - Feb 2021

Kanga.gg

Growth Advisor

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Mar 2020 - Feb 2021

Warrior Made

Chief Growth Officer

Helping build a class-of-one lifestyle transformation product.

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Sep 2019 - Mar 2020

Game.tv

VP, Growth Marketing

Game.tv, a BlueStacks company, is building the future of Esports, one tournament and community at a time.

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Feb 2018 - Mar 2020

BlueStacks

VP, Growth Marketing

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Sep 2016 - Feb 2018

BlueStacks

Senior Director Of Marketing

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Jan 2016 - Sep 2016

BlueStacks

Director of Marketing

Empower our marketing team to grow BlueStacks into the largest mobile gaming and streaming platform in the world.

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Dec 2014 - Jan 2016

BlueStacks

Head of SEO, Paid Search, and Content

• Created and executed organic search strategy that led to triple-digit Y/Y traffic growth for an already established website across multiple GEOs in APAC, LATAM, EMEA, and NA. • Systematized content creation and publication for the website leading to unbranded search traffic growing to high seven-figures per week. • Created and tested paid acquisition campaigns across paid search, display, native, and traditional advertising channels. • Led team of developers and designers in creating content, developing website features, and improving user experience in parallel with improvements to SEO. • Created and executed international SEO campaigns across 17 GEOs in as many languages. This included both translation and unique content development, technical implementation, and efficacy measurement. Led to double-digit improvements in goal conversions from organic search in targeted countries. • Worked across departments to align product team initiatives with digital marketing plans to better promote features and new product releases.

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Jun 2014 - Dec 2014

AdLift

Sr. SEO Manager

• Create and drive search strategy across a multi-client portfolio of Fortune 500 brands, tech start-ups, and eCommerce websites • Consult on site build and redesign strategy informed through search data and audience research • Help clients engage their target users through keyword and behavior research • Coordinate teams of SEO analysts to conduct research and produce client deliverables • Act as day to day contact with client product managers, marketing teams, and SEO consultants working to implement recommendations and merge search into the broader marketing strategy • Work with clients to create internal processes and infrastructure to help execute SEO recommendations and integrate search strategy into the greater marketing plan • Coordinate with clients’ social, email, and affiliate channels to increase reach and effectiveness of their search strategy

Jan 2013 - Jun 2014

Razorfish Healthware

SEO Account Manager

• Manage account-specific teams of SEO copywriters and technical analysts • Manage day to day client communication and presentations • Create and shape search engine marketing strategy for websites in the health space including Rx drugs as well as consumer products and eCommerce clients • Create client facing documents and POVs on various subjects involving digital strategy • Work to integrate our strategy with the business objectives of each of our clients and educate these clients on the need to have a single, cohesive marketing presence • Conduct various case studies and experiments to both collect a large array of in-house data as well as to create client and community facing POVs and publications • Consult on website development from planning, UX/UI, Functional specifications, and prior site migration to production deployment • Work directly with clients including: Rite Aid, Johnson & Johnson, Pfizer, and Forest Pharmaceutical

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2011 - 2013

Stream Companies

SEO Manager

• Manage a team of copywriters and SEO Coordinators • Oversee content development and tactical implementation across our client's websites • Primary focus is on Local SEO campaigns integrating Social Media as well as Print and Television to drive qualified local traffic to specific landing pages • Create and test various landing pages, product pages, and checkout pages for optimal conversion rates • Craft outreach strategies for specific niches (Various E-Commerce, Car Dealerships, Medical Offices) • Implement actionable analytics campaigns to better understand client traffic and tie SEO to client ROI • Incorporate SEO/Social/SEM into a cohesive inbound marketing solution for our clients • Consult with in-house and third-party developers in order to edit and craft better websites with SEO/SEM/CRO in mind from the beginning

2010 - 2011

Resolution Media

Content Coordinator & SEO

• Service Resolution Media's SEO offering across GlaksoSmithKline Rx and CHC brands • Guide brands through life and review cycles involving content, design, IA, UI, and basic on-page factors • Perform page-level optimization, keyword research, competitive and search behavior analyses, explore outreach opportunities, techincal audits, and press release optimization • Create and employ SEO strategy integrating social media, display, paid search, television, and print • Create presentation decks for client education • Collaborate with creative and development agencies in designing and implementing an SEO-friendly website from inception to launch • Create monthly reports tracking brand progress across organic traffic channels within Omniture and Netinsight

2010 - 2010

cityHUNT

SEO Consultant

• Keep social media channels current (Facebook, Twitter, Linkedin) • Maintain client relations by sending out Post Event Reports and following up with surveys and phone calls. • Create movies and promotional material • Publish monthly newsletter with a case study showcasing and recent event • Update and contribute to the blog • Conduct market research through P2P and B2B media as well as conventions and expos • Conduct SEO and SEM audits and create Google Adwords and Affiliate Marketing campaigns

Education

West Chester University of Pennsylvania

B.A, History, Political Science

2020 - 2020

OnDeck Cohort 5

2019

Reforge

Advanced Growth Strategy

Talk to Yuriy

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